- Understanding date-field autoresponder
- Creating date-field autoresponder
- Creating message series
- Managing autoresponder messages
- Filtering recipients for messages
- Creating multiple email versions
- Sending campaigns to email opened or clicked recipients
Date-field based autoresponders are a series of automated messages that are sent to subscribers based on the date in the date field associated with them. Wishing customers happy birthdays and anniversaries are common uses for date-field autoresponders.
Here, we'll explain how to set up a date-field autoresponder and explore the different scenarios you may encounter while creating one.
How can I use date-field based autoresponders?
- Wish your customers a happy birthday or anniversary.
- Send reminders about membership renewals.
- Remind your customer when their free trial is over.
As the booming metropolis of Duluth, Minnesota continues growing, so does its public library membership. Many of the new members aren't in the habit of returning their books on time yet, so the librarians have set up a date-field autoresponder to help them remember.
Here's how it works: every time a library member checks something out, they are sent an email about the return date. One week before that date, they are sent another message, telling them to make sure they can get their items back on time. Then, two days before the due date, they are sent another reminder, and once again on the due date. If the member still hasn't returned their items, a message is sent out twice a week thereafter with the updated late fees and a message about civic duty and the importance of libraries. It's a rare day that a book goes late in Duluth now.
- From the Navigation Toolbar choose Automation and select Autoresponders.
- Click Create Autoresponder. Mouse over the Date-field autoresponder and click Create.
- Fill in the following information:
- Name the autoresponder for your future reference.
- Select a custom field to associate with your autoresponder. For example it can be a field with your subscriber's birth date or date of subscription renewal.
- Select a mailing list that should be associated with your autoresponder. If necessary, you can create a new mailing list.
- Select segment of the mailing list if you want to send messages only to the segmented subscribers.
- Set the frequency as to whether you want your autoresponder to be sent just once or recur yearly.
- Click Create
- Click Create Message button.
- Add message details and content.
- Click Send for Review to send your message to our spam compliance team.
- Once the message has been reviewed, click the Set Delay button. Here you need to define when your message should be sent relative to the date in the date field.
- Click Create Follow-up Message and create the follow-ups in the similar manner.
Click Activate to start sending your messages. Each message's schedule is based on the date in the date field. You can pause and re-enable it any time you need. To stop the whole series you can disable the autoresponder.
To edit the message schedule:
- Click the Edit icon to the right of your message schedule details.
- Select a time to send your message, then save your changes.
- Any timing changes may take up to 24 hours to take effect.
- It may take up to 30 minutes from the scheduled delivery time for the autoresponder message to be sent.
- Schedule after one day means your message will be sent exactly 24 hours from the previous message.
To edit an email:
- Click the More icon next to the email you want to edit.
- Select Edit from the list.
- Make the intended changes and click Save and Exit.
- Only an email in draft can be edited.
- Any changes in the email content must be sent for another review.
To delete an email:
- Click the More icon next to the email you wish to delete.
- Select the Delete option. A pop-up window will appear asking you to confirm. Click Delete to confirm.
Note: Only an email in draft can be deleted.
To delete a message:
- Click the Delete icon on the right side of your message. A pop-up will appear, asking you to confirm.
- Click Delete to confirm.
Note: Deleting a message will delete all the emails associated with it.
Use criteria to filter the recipients of each message. Criteria can be based on subscriber information or recipient activity. Only subscribers who meet the specified criteria will receive the message and the series that follows. The subscribers that does not match the criteria will exit the autoresponder.
- Navigate to the message that you want to add criteria to.
- Click the Add criteria to filter recipients link.
- Choose Subscriber information or Recipient activity.
- Define the condition by which to filter your subscribers.
- You cannot filter subscribers for the first message of the series.
- You cannot filter subscribers by recipient activity before the previous message is sent.
The date-field autoresponder lets you create multiple emails under one message and have one active at any given time.
To create alternate message content:
- Navigate to the intended message and click Create another version. You'll be redirected to the message creation page.
- Add the message details and the content.
- Click Send for Review to send it to our compliance team.
To manage the alternate content:
After you have created alternate email, it will be listed under your existing content. Click Show more to view all of your message content. You can activate them by clicking the Activate option next to the message content. Other versions will be deactivated automatically.
You can send campaigns to recipients who have opened and clicked your autoresponder.
- From the autoresponder timeline, navigate to the Reports section and click Create Campaign button.
- Select from the options Opened or Unopened from the drop-down menu.
- Select from the options All messages or Any message from the drop-down menu.
- Click Create.
You can now create the message, configure content and schedule the campaign.