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- AUTHOR ARCHIVE FOR Vidhya Vijayaraghavan
Vidhya VijayaraghavanHi! I'm Vidhya, a storyteller and problem solver. I wholeheartedly believe that B2B content doesn't have to be boring.
When not writing or having a writer's block, you can catch me reading, puzzling, or volunteering.
I'm game for a conversation about anything, especially B2B SaaS marketing (and cats too!).
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How to plan a B2B email campaign?
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Craft a winning fashion email marketing strategy
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Customer journey mapping for email marketing
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Recovery strategies for ecommerce shopping cart abandonment
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Tips and tricks to increase email engagement rates
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How to build an email list through social media—with practical examples
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Advanced email list segmentation strategies for highly effective campaigns
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A beginner's guide to nurturing leads through email automation
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The ultimate guide to email marketing automation
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