Create Video Email Campaign

Video Merge Tags (Linking YouTube and Vimeo to Zoho Campaigns)

At Zoho Campaigns, you can link your favorite videos from YouTube and in the form of thumbnail image in your email campaigns. This linking is enhanced by media based merge tags which provide a simple way to add videos in your email campaign.

A video based email campaign is a two-step process of creating video media tags and then the usual procedure to create an email campaign. Let us take a walk through on how to create a video based email campaign.

Create Video Tags

To add YouTube or Vimeo video in your email campaign, you need to create Media Tags for the video which is then followed by the email campaign creation.

To create video tags,

  1. Go to Settings module --> click Merge Tags.
  2. In Merge Tags page, click the Media Tags subtab.
  3. In Media Tags page, click Add Video button.
  4. This will prompt you to a page to add the video related details.
    • Name:  Give a name to your video
    • Choose the source of Video
    • Video URL: Enter the video URL

  5. Click the Fetch Image button to confirm.

  6. This is followed by a thumbnail image of video preview, click Save to proceed.

Your Video Tag is created to be added in your email campaign.

How to create a video based email Campaign

The Basic Details

  1. Go to Email campaigns module, click Create Campaign or go to Home module, in Getting Started page, Click Create Campaign.
  2. In the Create Campaign page, enter the campaign details such as Campaign name, subject, sender’s name, etc.
Field Description
Campaign Name To identify the email for your future purpose.
Campaign Subject A suitable subject line which relates to your Campaign.
Sender’s Name You can either mention your name or your organization’s name.
Sender’s email address You’ve to specify your business email address. (By default, it’ll reflect the email address related to your Zoho Campaigns account).
Reply to Address The purpose of this email is to receive any reply from subscribers. This can be same to that of sender’s email address.


In this step, you would add the video merge (media) tags in your content of your email by choosing your email type and content option.

  1. Select one of our templates for sending an email campaign to your customers.
  2. In content configuration page, copy and paste the video merge (media) tags so that they add the thumbnail image of video from YouTube/ Vimeo.
  3. You can find these video merge (media) tags to the right side of the Content Editor.


  • Avoid using multi-column templates while using media tags.
  • Do not add any text content next to media tags.


1.       In Choose Recipients page, select the mailings list(s).
2.       If you’ve not created any list, nothing to worry, you’ll be asked to create one. Learn more on How to import Contacts?

Send for Review

Before you send your campaign, it undergoes the process of review where one of our moderators checks the content, subject line and mailing list and verifies the anti-spam compliance. 

Send Campaign

In the Delivery options page, we’ve three different options to send a campaign:

  • Send Immediately - To send your mails immediately.
  • Schedule Delivery - To schedule the emails to be sent later.
  • Send later in Recipient's Time Zone - To send emails based on each subscriber's time zone.