Social Campaigns

Social Campaigns

Social Campaigns are a quick, easy way to reach a wider audience and engage with your followers on social media. From posting a campaign on social media to running promotions on your Facebook page, Zoho Campaigns can do it all. This guide will take you through the process of connecting your social media accounts with Zoho Campaigns, then go over creating post and page campaigns.

What can I do with Social Campaigns?

Zoho Campaigns provides a multi-dimensional approach to social media through post campaigns, promotional tabs on Facebook, and options to share your email campaign on social media. Let’s take a look at some ways you can use this feature:

  • E-commerce - Promote your brand by posting updates, promotions, and product launches on Twitter, Facebook, LinkedIn.
  • Event Promotion- Promote important events such as a conference, workshop, or a training program.
  • Teasers- Reveal informational tidbits slowly to build the anticipation for your upcoming product.

Getting Started with Social Campaigns

Before you create a Post/Page Campaign, you must connect your Zoho Campaigns account with your social media accounts such as Facebook, Twitter, and LinkedIn.

To connect your Facebook account:

  1. From the Navigation toolbar, choose Settings and select Integrations.

  2. Mouse over Facebook and click Connect.

  3. To comply with GDPR, we inform the activites that will be performed after integration,
    • We'll share the content of your campaigns with Facebook. Though we post your campaigns, we do it on your behalf. So, your followers know it's you.
    • Give us your page details and we'll post your campaigns on your pages too.

  4. Click Continue.
  5. Login to your Facebook and click Continue.

To connect your Twitter account:

  1. From the Navigation toolbar, choose Settings and select Integrations.

  2. Mouse over Twitter and click Connect.

  3. To comply with GDPR, we inform the activites that will be performed after integration,
    • We'll share the content of your campaigns with Twitter. Though we tweet about your campaigns, we do it on your behalf. So, your followers know it's you.

  4. Click Continue.
  5. Enter your Twitter credentials and click Authorize app.

To connect your LinkedIn account:

  1. From the Navigation toolbar, choose Settings and select Integrations.

  2. Mouse over LinkedIn and click Connect.

  3. To comply with GDPR, we inform the activites that will be performed after integration,
    • We'll share the content of your campaigns with LinkedIn.Though we post your campaigns, we do it on your behalf. So, your contacts know it's you.

  4. Click Continue.
  5. Enter your LinkedIn credentials and click Allow access.

Post Campaigns

This is the easiest way to engage your followers on social media. All you need to do is talk about your brand on your social media pages by posting links, images, and status updates.

Likes, retweets, views, and comments allow you to gauge subscriber engagement with your post campaigns.

Create post campaign

To create a post campaign,

  1. From the Navigation toolbar, choose Campaigns and select Social Campaigns.
  2. Click Create New and select Post Campaigns.
  3. Add the following details:
    • Name - Name your campaign for internal use.
    • Status/Tweets - This is where you enter the text content of your campaign.
    • Images - Compared to text statuses or links, images are the most engaging posts. Supported image formats are .jpg, .jpeg, .png and .bmp. The maximum image file size is 1MB (~1024x1024 px).
    • Links - Copy and paste a link, and your campaign will automatically generate a link preview with a headline and blurb. This preview can be removed if you wish.

  4. Select the social media pages, where you want to publish your campaign. Click Schedule or Post Now to publish the campaign.

Tips for your post campaign

  • Your posts should be thought-provoking, insightful, and relevant.
  • Ask open-ended questions.
  • Never let a direct and meaningful response go unanswered. Have conversations with your followers.
  • While posting a status, use hashtags to monitor activity on the topic.
  • Avoid using shortened URL in Facebook posts. Full-length URLs have an engagement rate three times higher than shortened URLs.
  • When tweeting, however, always use shortened URLs and let users know exactly where they are going when they click your link.
  • According to a TrackMaven study, posts published after work hours and have shown a 11% increase in engagement, and posts on Sundays get 25% more.

Page Campaigns

Page campaigns let you can run a promotional campaign on Facebook for a limited time. You'll create a custom tab for your Facebook page, then create a page campaign for that tab . Here's what this section will cover:

  • Installing page tabs on Facebook
  • Creating page campaigns
  • Promoting page campaigns on social media
  • Reports for page campaigns

Before you install a page tab, please check whether you've created a Facebook page. You can create a Facebook page by clicking the link below:

https://www.facebook.com/business/products/pages

Installing page tabs on Facebook

Page tabs are windows that you can use to inform visitors about promotional offers, helping you publicize and market your brand effectively.

To install page tabs on Facebook page:

  1. From the Navigation toolbar, choose Campaigns and select Social Campaigns.
  2. Click Manage Pages in the top-right corner of the screen.
  3. If you've already created a Facebook page, then click Install Tab App corresponding with your chosen Facebook page. A popup will appear.
  4. Enter a Name and upload an image for your page tab.
  5. Click Install.

Notes:

  • If you have not created a Facebook page or you want to add another page to your Facebook account, simply click Add a Facebook Page. You can also clone an existing page campaign rather than starting a new one from scratch.

Creating a page campaign

  1. From the Navigation toolbar, choose Campaigns and select Social Campaigns.
  2. Click Create New and select Page Campaign.
  3. Enter the following details:
    • Select Page - The Facebook page where you would like to publish the campaign.
    • Name - This is for internal use
    • Select Page - The Facebook page where you would like to publish the cam
    • Add Content - Configure the content for your page tab.
  4. Click Start
  5. You can post the campaign immediately or schedule it for a later time.

Sharing your page campaign on social media

You can promote your Facebook page campaigns by sharing them on Twitter, Facebook, and LinkedIn. To promote your campaigns on social media, just click the Social Share button once your Facebook page campaign has launched.

Sending email invites

An email invite will be sent to subscribers to inform them about a new page tab campaign you have posted on Facebook page. This will help you garner more attention to your campaign than it would without this feature.

To create an email invite:

  1. From the Navigation toolbar, choose Campaigns and select Social Campaigns.
  2. Select which page campaign you’d like to send an email invite for.
  3. Click Email Invite in the top-right corner of the screen.
  4. Enter the basic information, fill in the content, and select the recipients. When complete, click Send for Review.
  5. After the invite is reviewed choose to send the invite immediately or Schedule it to be sent later.

Note:

  • You cannot create an email invite for more than one page campaign. You may create multiple email invites for the same page campaign. Email invites will not be sent after the page campaign has ended. It is not possible to send an existing email invitation for a new page campaign.

FAQs

When can you send email invites?

A page campaign generally has four campaign statuses: Draft, Running, Scheduled, and Completed. You can send email invites during any of the above campaign statuses except Completed. Your campaigns will complete when the campaign end date that you’ve set has been reached.

How do I send an invite in draft mode?

When your campaign is in draft mode you can hook your email invites to a page campaign. You can choose to either:

  1. Click Send Immediately.
  2. Click Delay By, then set the start and end dates for invites.

How to send an invite in running mode?

When your campaign has started but hasn’t ended yet, you can create an email invite. You can either choose to:
1. Click Send Immediately.
2. Click Delay By, then set the start and end dates for invites

How do I send an invite in scheduled mode?

When your campaign has been scheduled to launch on a specific date, you can only send email invites by scheduling them to be sent out during that campaign.

Why do I need to send multiple invites?

There are no restrictions about when and how multiple invites are to be sent. Zoho Campaigns allows you to send email invites to multiple recipients in different lists or even to the same lists as reminders.

How do I schedule my invites to be sent after 3 hours instead of the predetermined time interval?

Zoho Campaigns allows a time interval in the multiples of 2 hours to be given in order to give your subscribers an appropriate amount of time to view your email invite campaign before sending them a reminder about the page campaign being posted on Facebook. If an invite is to be at a delay of a specific number of hours that has not been predetermined then it can be created at that particular time and sent immediately.

How do I send email invites to newly added subscribers?

Email invites can be sent to newly added subscribers for a page campaign that has not yet ended. These subscribers can be added to a separate list and have invites sent to them within the campaign’s end date.

Can I send an invite after my page campaign has completed?

No. When your page campaign is over, email invites will not be sent for that campaign.

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