A sender address is the From address you use to send email newsletters to subscribers. Your sender address will help recipients identify you as an email marketer promoting your brand or business. In Zoho Campaigns, you can only use verified email addresses. This is a measure to avoid spam. Using verified sender addresses will help your subscribers identify you as a legitimate email marketer.
Add a sender address
To add a new sender address follow the steps below,
- From the Navigation toolbar, select Settings and click Manage Senders.
- Click Add Sender in the top-right corner of the page.
- Enter the email address and click the Send Verification Email button.
- To verify your email address, log into your email account and open the verification email sent by Zoho Campaigns.
- Click the Verify your email address button to complete verification.
- After verification, the address will be listed under the Sender Address tab.
Alternatively, you can create a new sender email address while creating an email campaign. When selecting a sender address on the create campaign page :
- Click the down arrow in the Address tab.
- Click the Add sender address button.
- Enter the email address and click the green tick.
- A verification email will be sent to your email address.
- To verify your email address, log into your email account and open the verification email. Next, click the Verify your email address button.
- Once verified, the address will be added.
Note : If you have not received a verification email, please check all the filters and folders in your email client. If you still don't find the email, please contact firstname.lastname@example.org for help.
List of sender addresses
The sender address tab is divided into two columns: Sender Domain and List of sender addresses.
- The Sender Domain column lists all the domains that have been added to your account. Click on each domain to view the list of sender addresses under it.
- The Sender Addresses columns lists sender addresses from your Zoho Campaigns account and from your Zoho CRM account (if synced), for each domain.
Zoho Campaigns recommends verifying your domain for sending email newsletters. If your domain is not verified, you will see a message that tells you to verify your domain to send emails. Click Setup to complete the verification process. To learn how to verify your domain, click here.
Use domain-specific sender addresses
A domain-specific sender address is an email address which has a unique domain that belongs to specific domain owners. It is recommended to use this type of sender address to reduce the risk of your email being flagged as spam. A domain owner can authenticate the domain to validate their identity as an authentic email sender and declare that their emails are from a valid source.
To use your own domain-specific domain sender address:
- Purchase a domain from any web-hosting site.
- Add the sender address with the verified domain to your Zoho Campaigns account.
- Verify your address.
- Send email newsletters to your subscribers from this address.
Benefits of using domain-specific sender addresses :
- Email Deliverability: A verified domain increases the likelihood that your emails will reach the recipients' inboxes rather than their spam folders.
- Trust: A recognizable sender address increases the trust a recipient will have over you and your business.
- Brand Recognition: A verified domain-specific sender address helps users recognize your business in the marketing world.
Why public domains are not recommended
We do not recommend using public domains for your sender address because of the strict DMARC policy imposed by domain owners. Yahoo and AOL recently strengthened their DMARC policies to prevent using a domain to send emails that are not sent from the domain's own servers. The publicly available domains that cannot be used include Gmail, Yahoo, AOL, Hotmail, MSN, Roadrunner, etc.
If you attempt to use public domain sender addresses, there is a significant risk that most of your emails will end up in spam folders, reducing your email deliverability. The increase in phishing and spoofing attacks on your emails is the reason for these measures taken to prevent the use of public domains. The best solution to this is to use your own domain-specific sender address to send email newsletters to your subscribers.