You can personalize your messages with your recipients’ name, address and other details by using merge tags. Merge Tags are smart tags that pulls data directly from your mailing list into your email message. You can personalize the subject and also the content.
You can design a header and footer to match the appearance of your email campaign. You can also expend efforts in designing just one theme with the customization, brand colors and social share buttons of your choice that you can keep constant across all your email campaigns.
Here is how you create a custom theme using Zoho Campaigns.
To create your own theme,
In the header and footer, you can find the display links which show background information such as sender of the email and also provide links such as Update profile and Tell a Friend.
You can choose any of the below links necessary for your email campaigns.
Join List – Visitors can subscribe to the mailing list by clicking the Join List tab present in the email campaign link. This option is visible to only those mailing lists that are enabled with sign-up form.
Translate – This tab is used to translate the email campaign in the foreign languages mentioned in the drop-down menu.
Share – Recipients can manually share the email campaigns on social networking sites such as Facebook, Twitter, LinkedIn, Google Plus and Pinterest. Users can also view the number of shares made by the recipients on each of the social networks.
Post your Comment - Your recipients can add comments to your campaigns when they are viewing the email in a separte browser. If you wish, you can use Merge Tags to add the link or icon for "Add Comment" within the content part of the email campaign.
Print – This icon provides the convenience to print the email campaign directly from the browser.
This section allows you to enter information relating to your company profile. The information you enter will be used in your footer. This is to let your subscribers know they are receiving emails from a genuine source helping you reduce the no. of spam complaints improving your reputation.
To add company profile, follow the steps below,
Make your changes to the header or footer by using the options available on the right side. For example, you can change the font, size, or apply a different font color. You can customize the Header part and customize the same across the Footer by checking the box 'Same as Header Customization'. In this way, you can create a header and footer that appears the same on every page, or you can customize the page with different header and footer options.
We also provide a few options to change the alignment of your content and to allow for social media share buttons.
Use our default center alignment: This is an option to align your email content to the center. It has been found that the readability of content is high when the content is centrally aligned.
Use our social share buttons: This allows your recipients to share your campaign on social media.
This applies to the Sender's email address and reply to email address. At times, you would want to use other sender email addresses for a lot of your campaigns and not necessarily use your own email address every single time.
For security reasons, as a stringent measure to prevent any possibility of Zoho Campaigns being used as a SPAM tool, we have made it mandatory to use only verified email addresses.
Zoho Campaigns ensures you are using the correct email address and the respective owner is also aware of your usage.
To verify sender address, follow the steps below,
While you create your campaign, you can send verification email at the time of selecting Sender Email Address. All you need to do is:
Zoho Campaigns allows you to create your own custom fields for your contacts where you can store the extra information. With Custom fields, you can fill with any type of information, set character limit and use them to save data which are specific to your business.
To add custom fields, follow the steps below:
We have different field types to create diverse custom fields ranging from text area field to radio buttons.
|Field Type||Other Details|
To enter a simple text input
|Integer||To enter and validate numeric input|
To enter a valid email address
To enter a valid phone number
Format: MM/DD/ YYYY
|Date & Time|| |
Format: MM/DD/ YYYY HH:MM
|Pick List||Specify the pick list values|
|Multi-select Pick list|| |
Specify the multiple pick list values
To enter Percentage values.
To enter numerical decimals
|Radio Button|| |
To choose any one of the predefined set of options.
To choose multiple values
|Long Integer||To enter numerals with maximum characters|
To enter a web address
|Text Area|| |
To enter a text input with maximum characters, e.g. Description field.
Every custom field you create can be converted into merge tags which can be used to personalize your email content. For example, you can remind a subscriber to pay their EMI using the merge tag related to the custom field where the EMI amount would be mentioned.
You can make use of custom field as criteria to create segments and filter out the subscribers specific to an email campaign. For example, you can focus on subscribers based on custom fields related to geographical locations such as city and region and target your email campaign to the subscribers in that region.