Pricing & Subscriptions

Managing your Subscriptions

For some small businesses, the free version of Zoho Campaigns has all the features they require, such as creating and sending email campaigns and viewing reports. However, when your business starts to expand, upgrading your account to a paid plan brings many benefits and advanced features, such as automated email series and lead discovery.

This guide will introduce you to our subscription structure and help you review your subscription preferences.

Depending on your requirements, you can choose either a monthly or yearly subscription, and a subscriber- or email-based plan. There is also a pay-as-you-go plan for users who use Zoho Campaigns for two or three months in a year.

Subscriber-based plan: This plan is based on the number of subscribers in your account. Purchase the plan for a specific number of subscribers and then send those subscribers unlimited emails, set autoresponders, and use workflows.

Email-based plan: This plan is based on the number of emails you can send. You can have twice as many subscribers as the number of emails you purchase All features are available, except for autoresponders and the send email option in workflows.

Visit our pricing page to learn more about the various plans.

pay-as-you-go: This plan is based on email credits. Purchase email credits, which will determine how many emails you can send. You can add as many subscribers as you like.

Visit our pricing page to learn more about the various plans.

What is the difference between the subscriber-based plan and the email-based plan?

  • With the subscriber-based plan, you can send unlimited emails to the subscribers you have purchased. With the email-based plan, purchase a number of emails and you can add twice that number of subscribers. Both plans can be based on monthly or annual subscription.
  • Autoresponders and the send email option in workflows are available in the subscriber-based plan but not in the email-based plan.

What is the difference between the pay-as-you-go plan and the email-based plan?

  • The pay-as-you-go plan allows unlimited subscribers, while the email-based plan only allows twice as many subscribers as the number of emails purchased.
  • The email-based plan is on a recurring payment cycle, meaning that the payment is taken automatically each cycle. The pay-as-you-go plan is not on a recurring cycle.

How do I upgrade my edition?

There are two ways to upgrade:

  1. From the Navigation toolbar, click Settings tab and select Subscription. You will see your current plan.

  2. Click the Upgrade button in the top-right corner. You will be redirected to Zoho's payments page where, you can see and manage all the products you have purchased from Zoho.

  3. Select the model you prefer: Subscriber-based, Email-based, or pay-as-you-go.
  4. Choose your plan from the list, then click Upgrade.
  5. Check the plan's price, review your order and make the payment. A summary of your plan and payment will be displayed.

Alternatively:

  1. Log in to your Zoho Campaigns account.
  2. Click Upgrade in the top-right corner or click Choose your plan button in the bottom-left corner. You will be redirected to Zoho's payments page.
  3. Follow the instructions above to upgrade your plan.

Purchase Litmus Email Preview Testing Credits

Zoho Campaigns incorporates Litmus email preview testing to help make your emails better. Test how your email content looks in the various email clients and devices by running a Litmus test, which will help you see how well your content renders across different platforms so you can optimize your content to be responsive in the platforms used most by your subscribers.

Getting started with Litmus

Litmus credits can only be purchased on a subscription plan. Purchased credits don't expire, and you can use them at any time. One credit costs $1 and you can perform five tests per credit.

How do I purchase Litmus credits?

  1. Click Subscription in the top-right corner. You will be redirected to the Zoho's payments page, where you can easily see and manage all the products you have purchased from Zoho.
  2. Navigate to the Litmus Email Preview Testing section under Zoho Campaigns.
  3. Click Buy Credits and enter the number of credits you want to purchase.
  4. Click Save.

Note: You can purchase litmus credits when you upgrade your plan too.

How do I cancel my subscription?

  1. From the Navigation toolbar, click Settings tab and select Subscription. You will see your current plan.

  2. Click the Cancel my subscription link at the bottom of the page.
  3. Your plan will automatically be changed to a pay-as-you-go plan with zero email credits.

How do I switch from 'pay-as-you-go' to a subscriber-based plan?

  1. From the Navigation toolbar, click Settings tab and select Subscription. You will see your current plan.

  2. Click the Upgrade button in the top-right corner. You will be redirected to Zoho's payments page.

  3. Here, you can see the available credits in your current plan.
  4. Find below the option to switch to Subscription.
  5. Click Upgrade Now.

How do I switch from a subscriber-based plan to 'pay-as-you-go'?

  1. From the Navigation toolbar, click Settings tab and select Subscription. You will see your current plan.

  2. Click the Upgrade button in the top-right corner where, you can see your current plan..

  3. Click the Cancel my subscription link at the bottom of the page.

  4. Your plan will automatically be changed to a pay-as-you-go plan with zero email credits.
  5. Click Buy Credits.

  6. Choose an email credit plan from the list.

How do I switch from an email-based plan to a subscriber-based plan?

  1. From the Navigation toolbar, click Settings tab and select Subscription. You will see your current plan.

  2. Click the Upgrade button in the top-right corner. You will be redirected to Zoho's payments page where, you can see and manage all Zoho products.

  3. Hover over your current plan and click the Change Plan link to the right of your current plan.
  4. Select the option to switch to Subscriber-based and choose the plan options you want.
  5. Click Change.

How do I switch from a subscriber-based plan to an email-based plan?

  1. From the Navigation toolbar, click Settings tab and select Subscription. You will see your current plan.

  2. Click the Upgrade button in the top-right corner. You will be redirected to Zoho's payments page.

  3. Hover over your current plan and click the Change Plan link to the right of your current plan.
  4. Select the option to switch to email-based and choose the plan options you want.
  5. Click Change.

How do I switch from 'pay-as-you-go' to an email-based plan?

  1. From the Navigation toolbar, click Settings tab and select Subscription. You will see your current plan.

  2. Click the Upgrade button in the top-right corner. You will be redirected to Zoho's payments page.

  3. Hover over your current plan and click the Change Plan link at the right.
  4. Select the option to switch to Email-based.
  5. Choose the plan options you want.
  6. Click Upgrade Now.

How do I switch from a subscriber-based plan to 'pay-as-you-go'?

  1. From the Navigation toolbar, click Settings tab and select Subscription. You will see your current plan.

  2. Click the Upgrade button in the top-right corner. You will be redirected to Zoho's payments page.

  3. Click Subscription. You will be redirected to Zoho's payments page, where you can see your current plan.
  4. Click the Cancel my subscription link at the bottom of the page.

  5. Your plan will be automatically changed to a pay-as-you-go plan with zero email credits.
  6. Click Buy Credits.
  7. Choose an email credit plan from the list.

How do I switch from an email-based plan to 'pay-as-you-go?

  1. From the Navigation toolbar, click Settings tab and select Subscription. You will see your current plan.

  2. Click the Upgrade button in the top-right corner. You will be redirected to Zoho's payments page.

  3. Click the Cancel my subscription link at the bottom of the page.

  4. Your plan will be automatically changed to a pay-as-you-go plan with zero email credits.
  5. Click Buy Credits.
  6. Choose an email credit plan from the list.

How do I switch to a different subscriber-based plan?

  1. From the Navigation toolbar, click Settings tab and select Subscription. You will see your current plan.

  2. Click the Upgrade button in the top-right corner. You will be redirected to Zoho's payments page where, you can see your current plan.
  3. Click Change Plan to the right.
  4. Choose the plan from the list.

How do I switch to a different email-based plan?

  1. From the Navigation toolbar, click Settings tab and select Subscription. You will see your current plan.

  2. Click the Upgrade button in the top-right corner. You will be redirected to Zoho's payments page.

  3. Hover over your current plan and click the Change Plan link to the right of your current plan.
  4. Choose a plan from the list.

Use case

I have about 25 emails remaining for this month in my email-based plan. Will they be carried forward to next month

The emails you have purchased for a month will be valid only for the month you purchased them for. They won't be added to next month's emails.If you regularly have emails leftover at the end of the month, you can choose a different email-based plan that suits your requirements better.

How do I switch from a monthly subscription plan to a yearly subscription plan?

  1. From the Navigation toolbar, click Settings tab and select Subscription. You will see your current plan.

  2. Click the Upgrade button in the top-right corner. You will be redirected to Zoho's payments page where, you can see your current plan.

  3. Choose Yearly option from the Payment Frequency toggle switch.
  4. A prorated amount will be displayed based on your current plan.
  5. Complete the steps in the payment process and activate yearly subscription.

How do I purchase more email credits for a 'pay-as-you-go' plan?

  1. From the Navigation toolbar, click Settings tab and select Subscription. You will see your current plan.

  2. Click the Upgrade button in the top-right corner. You will be redirected to Zoho's payments page.
  3. From here, you can see your available credits.
  4. Click Buy Credits to the right of your available credits.
  5. Choose an email credit plan from the list.

How do I update my credit card details?

Purchasing or subscribing to a plan is a one-step process if your credit card details are already saved in your Zoho account. Follow these steps to edit your credit card details on the Payments store:

  1. From the Navigation toolbar, click Settings tab and select Subscription. You will see your current plan.

  2. Click Change Credit Card Details in the top-right corner. You will be redirected to the billing details section of Zoho's payments page.

  3. Click the Change button and edit your card details.

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