Reports & Analytics

Reports & Analytics

Zoho Campaigns provides real time reports of your own campaigns and reports of campaigns sent by other users in your organization. The only difference is that you can view your campaign reports in detail, but can only view a quick summary of another user's report. To view other user's reports in detail, you need to be given privileges by your organization administrator.

This guide will take you through different facets of Reports based on email campaigns, advanced campaigns and google analytics.

Report Summary

In this section you'll learn about various metrics like real-time campaign data, campaign reach, opens by time, and opens by location using which you can determine the performance of an email campaign.
Real-time Campaign Data | Campaign Reach | Opens by Time | Opens by Location | Subject and Sender Details

Advanced Tracking

In this section, you'll learn how to track the effectiveness of an email campaign based on different metrics such as opens, clicks, unsubscribes, and other subscriber activities.
Click Activity | User Agent Stats | Top Five Stats | Social Stats | Recipient Comments | Bounces and Autoreplies | List Based Reports

Activities Using Reports

In this section, you'll learn about the various actions you can perform using reports, like sharing reports and sending followup campaigns. 
Share Reports | Send Followup Campaigns | Compare Campaigns | Additional Options

Advanced Reports

In this section, you'll learn how to view reports of the top five campaigns, recently sent campaigns and yearly statistics of all campaigns in an advanced way. 
Campaign-based Reports
Top Five Campaigns | Last Five Campaigns | Last 30 Days | Yearly Stats
List-based Reports
Subscriber Data | Top Five Campaigns | Yearly Stats

Google Analytics

In this section, you'll learn how to track the number of visitors to your website using Google Analytics.  
Site Visit Report | Site Traffic by Source | Site Traffic by Location | Page Visits | Goals

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