Reports & Analytics
Zoho Campaigns provides real time reports of your own campaigns and reports of campaigns sent by other users in your organization. The only difference is that you can view your campaign reports in detail, but can only view a quick summary of another user's report. To view other user's reports in detail, you need to be given privileges by your organization administrator.
This guide will take you through different facets of Reports based on email campaigns, advanced campaigns and google analytics.
In this section you'll learn about various metrics like real-time campaign data, campaign reach, opens by time, and opens by location using which you can determine the performance of an email campaign.
Real-time Campaign Data | Campaign Reach | Opens by Time | Opens by Location | Subject and Sender Details
In this section, you'll learn how to track the effectiveness of an email campaign based on different metrics such as opens, clicks, unsubscribes, and other subscriber activities.
Click Activity | User Agent Stats | Top Five Stats | Social Stats | Recipient Comments | Bounces and Autoreplies | List Based Reports
In this section, you'll learn about the various actions you can perform using reports, like sharing reports and sending followup campaigns.
Share Reports | Send Followup Campaigns | Compare Campaigns | Additional Options
In this section, you'll learn how to view reports of the top five campaigns, recently sent campaigns and yearly statistics of all campaigns in an advanced way.
Top Five Campaigns | Last Five Campaigns | Last 30 Days | Yearly Stats
Subscriber Data | Top Five Campaigns | Yearly Stats