Understand Customers In Real-Time

How Can I...up

You are allowed to view real time reports of your own campaigns and reports of campaigns sent by other users in your organization. The difference being, your campaign report can be viewed in detailed, whereas, viewing another user's reports will allow you to view a quick summary of the report and to view in detail, depends on your admin and the privileges given by your administrator.

The reports tab gives you analytics for the recently sent campaigns and stats of campaign comparison

To view reports of recently sent campaigns,

  • Click Reports --> Recently Sent
  • Click the campaign for which you want to view the report

Summary

A summary gives you a picture as to when (date & time) a campaign was sent and an overall report which includes status of campaign, number of emails sent, delivered, opened, unopened, link click activity, bounced & unsubscriptions of that particular campaign. A Geo map location to know where your campaigns were opened from and your campaign reach. You will also have an idea on the campaign reach if shared on social networks.

Click Summary

Campaign Reach - The campaign reach as the name indicates, gives you data on how well and far your campaign has reached. This includes the number of views your email campaign and social campaign on social platforms received. All included gives you the total campaign reach.

Geo Map Location - This feature gives you a report based on locations (country wise). You can use this to see from where your campaigns were opened by your subscribers. View the map to see which region is highlighted, which indicates the location from where your email campaigns were opened. Hover your cursor around the highlighted region to view the exact number of subscribers who successfully received and opened your email campaign. Using this will help you recognize patterns of your campaign which is opened maximum at a particular location & can actually help you in your business sales & strategy perspective. You can also plan future business methodologies by coming up with special offers for locations that consists of maximum number of opens.

Note:

  • you are unable to find the location for an email open, you will find a note that says location unknown. If one recipient opens the same campaign in two different locations, open will be displayed at both locations, whereas the unique open count would remain one. But, if the contact opens the same campaign multiple no. of times at the same location, open count would still remain one.

Recipient Activity

Check the number of emails opened to that of unopened among the total number of recipients, how many unsubscribed from your subscription, who marked your email spam and who really is impressed with your campaign and forwarded it to their contacts.

Click Recipient Activity

  1. Recipients - View the total number of recipients for your email campaigns.
  2. Opened - View the number of contacts opened this email.
  3. Unopened - View the number of unopened contacts.
  4. Unsubscribed - View the number of contacts who unsubscribed.
  5. Marked spam - View the number of contacts who marked your email spam.
  6. Forwards - View the number of contacts who forwarded your email to others who would probably be interested.

Link Click Activity

Track and analyze all the links within your campaign. Whether you have text links or images linked to web pages, Zoho Campaigns provides you with:

Click Link Click Activity

  1. Link Click Details - Reports the number of clicks each link received as well as the number of unique clicks per link and the no. of contacts clicked.
  2. Link Click Map - Gives you an overall percentage of links clicked by subscriber who opened your email.

Bounces and Auto Replies

Bounce is an e-mail that is returned to the sender because it cannot be delivered due to various different reasons.

Click Bounces and Auto Replies

  1. Hard Bounce - Permanently bounces back to the sender because the address is invalid.
  2. Soft Bounce - Recognized by the recipient's mail server but, is returned back because the recipient's mailbox might be full, the mail server is temporarily unavailable, or the recipient has closed their email account with that provider.
  3. Auto Reply - A scenario where subscribers might be out of office and must've configured auto reply until the time they are back.

List Based Reports

Keep track of which email list did better than the other. You might send a campaign to multiple lists and results can vary from one another. Get a realistic view on how well your emails were delivered to each of the lists and know the acceptance level helping you analyze overall recipient activity in both lists.

Click List Based Reports to know reports based on your mailing lists

Share Reports

Reports can be shared to your higher ups or to other users in your organization, using a link that will be shared by the sender of the campaign. Only the summary report of any campaign can be viewed when shared to other users. But, if the user wants to view contact details of the respective campaign report, a password will have to be entered which can be given only by the sender of the campaign.

Click Share Reports

  1. Header Details - Either the brand name or company name that will be displayed in the report editor. This field is editable.
  2. Password Details - Enter the password, which has to be shared to other users in case they want to view recipient details of the respective campaign.
  3. Report Url Details - This link can be shared with other users to view respective campaign report. To share the report copy, paste this link in your email / chat window. Click Regenerate Link, if you don't see a link at all.

Note:

  • After the completion of 15 days from the day of generating the link, this link will be regenerated automatically. Prior to the 15-day limit, you can regenerate this link manually, which will deactivate the old link. Please keep in mind; if the previous link was shared with other users, respective users will have to be informed about the newly generated link.

Social Stats

Click Social Stats to view reports of campaign posts (shared using our app) on social platforms

You can also compare between campaigns to know which campaign performed better than the other.

User Agents

Analyze the maximum used type of devices and operating system your subscribers are using. This helps you design your newsletter accordingly and test it in relative operating systems, browsers and devices assisting you to fit respective email inbox perfectly fine.

Devices - Devices indicates the type of device max % of your subscribers are using. Devices are further split into:

Mobile

  • iPhone
  • Blackberry
  • Android
  • Others

Tablet

  • iPad
  • Blackberry
  • Others

Computer

  • Apple
  • Windows
  • Linux
  • Others

Desktop Email Clients - Like we said, we also track the type of email clients your subscribers are using.

  • Outlook
  • Lotus Notes
  • Thunderbird
  • Apple Mail
  • Others

Web Browsers - We don't stop with desktop email clients, we also track web browsers being used.

  • Firefox
  • Chrome
  • Internet Explorer
  • Safari
  • Others

Compare Campaigns

To help you know how effective each of your email campaigns were to those huge number of subscribers you sent it to, we assist you with statistics of campaign comparison in real-time which gives you an insight on which campaign had a higher rate of success. An admin can compare between different campaigns that was sent by users in the same organization.

  1. Click Reports tab --> Compare Campaigns
  2. Select the campaigns to be compared by selecting respective check boxes
  3. Click Compare to view respective comparison analytics

Note:

  1. Select a minimum of 2 campaigns to be compared.
  2. A maximum of 3 campaigns can be compared.

Site Analysis

Track the number of visits your website received through your campaign. We integrated Zoho Campaigns with Google Analytics to make your life easier by viewing all the analytics in Zoho Campaigns instead of logging in separately into your Google Analytics account. All you need to do is integrate your Google Analytics account with Zoho Campaigns.

  1. Click Reports --> Site Analysis
  2. Site Visits
  3. A graphical report represents the total visits and the type of visits to your website.
  4. Choose your Analytics account / profile from the drop down list and select the date as given below.

Site Visit Report:

This report gives you the total number of visits and the type of visits with a graphical representation and report of each source in detail.

  1. Direct Visits - The total no. of visits your website received directly and not through other sources. For e.g., a user entered your website URL in the browser and visited your website. Such visits are referred to as direct visits.
  2. Email Visits - The total no. of visits your website received via emails.
  3. Referral Visits - The total no. of visits your website received through particular references and other referral sources.
  4. Total Visits - The total no. of visits your website received through all sources and means.
  5. Pages / Visit - The total no. of visits each page received in one particular visit to the website.
  6. Avg. Time On Site - Indicates the average time a visitor spends on your website.
  7. % New Visits - The percentage of new visits your website received.
  8. % Bounce Rate - Bounce rate indicates the % that leaves a particular page without continuing to visit further pages.

Site Traffic by Source

This section indicates visits your websites received through particular sources.

  1. All Traffic - Traffic your website received through all sources.
  2. Referral - Traffic your website received through particular referrals.
  3. Campaign - The traffic your website received through particular campaign.

Site Traffic by Location

This section is similar to the Geo map location that indicates the location from which your subscribers opened your emails. The only difference here being, the map here indicates the website traffic based on location.

Page Visits

This section provides you with data of traffic received based on each page in your website.

  1. Click Reports --> Site Analysis --> Page Visits
  2. Page Views - Displays the total no. of page views your web pages received.
  3. Unique Page Views - The total no. of unique views your website received.
  4. % Avg. Time on Site - The average time spent on the website.
  5. % Bounce Rate - Bounce rate indicates the % that leaves a particular page without continuing to visit further pages.
  6. % Exit - Exit rate indicates the rate of visitors leaving your pages.

This section also has sub division that gives you the same date with respect to every single page in your website.

Goals

If you have created and set goals with respect to your website, we help you track the status of your goals.

  1. Click Reports --> Site Analysis --> Goal
  2. Goal Completion - Indicates the total no. of goals you have completed.
  3. Goal Value - Goal value is the total revenue potential from your goal conversion rate.
  4. % Goal Conversion Rate
  5. % Total Abandonment Rate

Note:

  • To track visits to your website and corresponding pages, you should embed the GA script in all your webpage, provided by Google Analytics.
  • To successfully know through which campaign visits were directed to your website, you must select the Add Google Analytics to track URLs in your Campaign option in the Advanced Campaign Settings option in the Create New Campaign page while creating your campaign.

Recipient Comments

You can either publish or delete the comments posted by the recipients on your campaign via “View in Browser”. However, you can publish the forthcoming comments by selecting the checkbox denoted to show all comments by all viewers.

To view Recipient Comments,

  1. Go to Reports module
  2. Click the Campaign for which you want to view the comments.
  3. Click the Recipient Comments from the right hand side panel.

Note:

  • Posted comment will not be visible until sender clicks the publish link.
  • Users can view their own comment regardless of comment being published or unpublished.

 

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