Automation for Zoho Campaigns

Automation adds a new dimension to email marketing. Automating repetitive tasks based on criteria set by the user increases the efficiency and effectiveness of the campaigns. Though there are several techniques of automation, the most popular are Autoresponders and Workflow Automation. Workflow Automation adds to the utility of Autoresponders by creating simple rules to move contacts between lists and send relevant email to subscribers.

Lets take a look at the different types of Autoresponders and Workflow Automation and see how to create and manage each type.

Using Autoresponders:  Different types for different purposes  

Autoresponders allow you to send a series of automated emails as follow up to subscribers based on sign-up, behavior, special events, etc. Click to explore each Autoresponder type in greater detail:

Sign-up Based Autoresponder   | Date-field Based Autoresponder   | Closed Group Autoresponder   | Calendar Based Promotions   | Email-action Based Autoresponder  

Workflow Automation:  Managing Contacts and Emails with ease  

Manage contacts and nurture leads with the right message at the right time using Workflow Automation. Take a closer look at the various features:

What is Workflow Automation   | Create Workflow   | Clone/Edit/Delete Workflow   | Workflow Reports  

  Suggested Reading

1. Is there any limitation for the number of messages in an Autoresponder?

Yes, we restrict to a maximum of 50 messages per Autoresponder.

2. What are the different ways an Autoresponder can be stopped?

You can stop an Autoresponder by deleting the related mailing list, or deleting a specific segment, or deleting a custom field based criteria (in case of custom date based Autoresponders).

To temporarily pause an Autoresponder:

  1. Automation->Autoresponders-> Click the appropriate Autoresponder.
  2. Click Pause button on the top of Autoresponder.
  3. Click OK to confirm.

3. Can I change the schedule for an Autoresponder message?

As long as the Autoresponder message has not started, you can change the schedule as follows:

  1. Automation->Autoresponders-> Click the appropriate Autoresponder.
  2. Click Send Settings button to the related message.
  3. You can choose to send it immediately or schedule the message at your comfortable time.

Take a look at some of the most frequently asked questions(FAQ) on automation for Zoho Campaigns.