Integrating Email Marketing and CRM

 

What's inside

  • Why Zoho CRM with Zoho Campaigns?
  • Automatic Updates with Opt-in/Opt-out Preferences
  • Track Email Subscribers Activity from CRM

Excerpt

Sales teams depend on CRM (Customer Relationship Management) software to manage their company’s interaction with leads, prospects and potential customers. Sales teams often struggle to organize, maintain and share data with the marketing department so that both can update their records simultaneously.

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