RSS (Really Simple Syndication) is a simple method of providing updates published on your website/blog page. You can find RSS on blogs, newsletters or whereever the content is updated regularly.
At Zoho Campaigns, users can create an RSS-to-email campaign using RSS merge tags which fetches the data from RSS feed and creates content as a summary and send periodically. Let’s try to understand about RSS campaign and why you need this?
RSS-to-email Campaign is an easy way to share and view the website updates without visiting the website. This is done by sending automated campaigns to your subscribers when there is an update in the site. Typically, an item in an RSS Campaign will contain a title, concise description, and link redirecting to the original content in the website.
Without RSS, subscribers need to check your website for new updates, that too on daily basis. This may be time-consuming for many subscribers. With an RSS campaign, subscribers can receive updates without visiting your website.
For example, your website releases one or two features on weekly basis and these features are followed by announcements and blogs. When you send an RSS Campaign, your subscribers will receive a summary of your updates.
RSS-to-email Campaigns allows you to send an automated email campaign when your website/blog get updated. This is a step by step guide on how to create an RSS-to-email campaign.
To create RSS-to-email campaign, follow the steps given below:
In the Basic Details page, enter the campaign details as given below:
|Campaign Name||This will be automatically updated due to website URL entered in previous page. However, you can change the name.|
|Campaign Subject||This will be automatically updated using RSS feed. However, you can change the subject line.|
|Sender’s Name||You can either mention your name or your organization’s name.|
|Sender’s email address||You’ve to specify your business email address. (By default, it’ll reflect the email address related to your Zoho Campaigns account).|
|Reply to Address||The purpose of this email is to receive any reply from subscribers. This can be same to that of sender’s email address.|
In this step, you would configure the content of your email by choosing your email type and content option.
This is the final stage before you start your RSS Campaign.
"Start RSS" – This will start the RSS campaign but it’ll wait for the scheduled day and time to send the first email.