A/B testing Campaign is an easy and time-proven way to increase your open rate and click rate of your campaigns. You can send two versions of your campaign to your subscribers to find out which of the two performed well. This helps you decide the best subject line and content for your campaign; to experiment it with a small group of subscribers first; and then you can run your own mass campaign.
Create an A/B campaign and send both the version to the recipients. We’ll choose the winner and send the winning version to the remaining recipients from your mailing list, automatically.
What are the parameters I can choose to create different versions for an A/B Campaign?
You can create different versions of an email campaign based on
Choose Recipients percentage for A/B Campaign: Select the percentage of contacts from the list; you want to send the A/B campaign.
What is the basic criteria to select the winner?
Here you’ve an option to select the winner on the basis of
Once the winner is selected based on the A/B report, we will send send the email campaign to remaining recipients. Also, you can select the test duration on how long the A/B test should run.
Now, the A/B Campaign would be sent for review and once it is done, you can send the A/B campaign, successfully.
Once your A/B campaign is sent, you can view the test results in the Summary page. Apart from our Campaign reports where we show the A/B Test Details delivered, opened and clicked, we also show the A/B Test Reports which highlights the number of subscribers Opened, Unopened, Clicked, Unsubscribed, Marked Spam, Forwards and the email address details of those who opened the email.
In that case, we would change the option to manual and send a mail to the sender's email address to select any of those campaign.