Reimagining email marketing in the new era of security
Gmail and Yahoo Mail have tightened their email security measures to protect users from malicious messages, phishing attempts, and spam overload. But don't worry! Zoho Campaigns is already ahead of the curve and fully compliant with these requirements.
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Implement SPF (Sender Policy Framework)
Tired of your emails getting lost in spam folders? Implement Sender Policy Framework (SPF), which is an authentication technique that helps receiving email servers identify legitimate email senders.
Enforce DKIM
Prevent emails from being tampered with while in transit using DKIM. DKIM is widely adopted by businesses to protect their emails from spoofing and phishing attacks. Refer to our documents on SPF and DKIM to learn more.
Maintain low spam rates
Maintain a spam rate below 0.3% to ensure your emails don't get flagged as unwanted or fraudulent. Zoho Campaigns already maintains a spam threshold of 0.1%, which adheres to the new guidelines Google and Yahoo are establishing.
Publish DMARC policy
Publish DMARC policy to safeguard your domain against email spoofing techniques like phishing. DMARC builds upon SPF and DKIM and provides instructions to recipients' email servers on how to handle unauthenticated emails.
Ensure DMARC alignment
Guarantee email authenticity with DMARC alignment. DMARC alignment checks whether the sending domain's authentication methods (SPF and DKIM) align with the domains used in the email headers.
Implement one-click unsubscribe
Google and Yahoo recommend a one-click unsubscribe process. Zoho Campaigns already offers a one-click unsubscribe link in the header of every email, which enables users to unsubscribe effortlessly.
Discontinuing public
email domain addresses
We understand the importance of email authenticity and deliverability, which is why we are not allowing our users to send email campaigns from public email domain addresses like "gmail.com" or "yahoo.com." Going forward, we encourage you to use a business domain address to run your email campaigns.