Lists
Merge Mailing List
Import/Export
Benefits of email list management with Zoho Campaigns
Better engagement
A spray-and-pray approach to email marketing leads to low engagement and high unsubscribes. With Zoho Campaigns, you can create targeted lists that help you send relevant emails your contacts actually care about and generate higher open and click-through rates.
Improved deliverability
Clean lists improve deliverability. By reducing bounce rates and spam complaints, you improve your chances of landing in the inbox—not the spam folder. Regularly review your list to remove inactive contacts and focus on engaging active subscribers.
Higher conversions
When your messaging is targeted, subscribers receive content that's relevant to their needs—which makes them more likely to take action and convert.
Poor email list management: A recipe for disaster
Outdated, duplicate, or inactive contacts clutter your list and reduce its effectiveness. Worse, it can inflate your costs and skew campaign performance metrics.
Bad list hygiene
Outdated, duplicate, or inactive contacts clutter your list and reduce its effectiveness. Worse, it can inflate your costs and skew campaign performance metrics.
Deliverability issues
Unclean lists lead to high bounce rates, spam complaints, and unsubscribes—all of which damage your sender reputation and reduce inbox placement.
Missed personalization opportunities
Without organized data, you miss the chance to tailor content to specific interests and instead create generic emails that feel irrelevant and get ignored.
️Compliance risks
Failing to honor unsubscribe requests or store consent properly can lead to legal issues and violations of data protection regulations like GDPR or CAN-SPAM.
Working with lists in Zoho Campaigns
Email list management use cases
Build an event list
Use case:
Zylker, a tech accessories brand, is hosting a webinar to promote its new line of smartwatches. Using Zoho Campaigns, they can create a dedicated list called “Smartwatch Webinar Registrants” to nurture the webinar attendees.
How list management helps:
- Create a targeted list for webinar attendees.
- Send pre-event reminders and post-event follow-ups.
- Track engagement and export attendee data for sales follow-ups.
Newsletter growth
Use case:
Zylker runs a popular monthly newsletter called “Zylker Insider” that shares fitness tips, feature highlights, and early access to new watch faces. They maintain multiple lists in Zoho Campaigns grouped by subscriber preferences, such as classic analog wearers, smartwatch users, and luxury buyers.
How list management helps:
- Identify and remove inactive subscribers regularly to maintain a healthy list.
- Use list data to fine-tune your messaging—for example, promoting new watch faces to smartwatch users or care tips to luxury buyers.
- Remove inactive subscribers to improve engagement and deliverability.
Post-purchase engagement
Use case:
Zylker wants to re-engage customers who've recently purchased a smartwatch. They create a “Smartwatch Buyers” list in Zoho Campaigns to stay connected with this high-intent audience.
How list management helps:
- Deliver value-driven content by sending personalized how-to guides, setup tutorials, and care tips to help customers get the most out of their new smartwatches.
- Drive repeat sales by upselling complementary accessories like watch straps, charging docks, or screen protectors through targeted campaigns.
- Enable cross-promotions by merging this list with other product-based lists (e.g., analog buyers or fitness accessory buyers) to create curated bundle offers and limited-time promotions.
Zoho Campaigns offers benefits such as focused audience engagement, and targeted messaging, enhancing repeat purchases and customer retention, and driving OMNI traffic to other marketing channels.
Our customer success team utilizes Zoho Campaigns for customer outreach, while the IT team leverages it to communicate with their customer base.
We make the most of the robust reporting and monitoring tools of Zoho Campaigns. The cost-effectiveness of the product enables us to reach all our contacts efficiently.
Zoho Campaigns gives you more—for free.
Still stuck with Mailchimp's "Forever Free" plan that caps you at just 500 contacts and 1,000 emails per month?
At Zoho Campaigns, our Free Plan means business—with support for 2,000 contacts and 6,000 emails every month, plus access to advanced features Mailchimp hides behind a paywall.