Zoho Campaigns eBooks

Navigate the rough seas of email marketing with aplomb using our actionable tips and tricks. From industry insights to best email practices, our carefully curated ebooks will help you to elevate your email marketing strategy.

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Email marketing metrics for business

Email marketing metrics for business

Evaluating email marketing’s impact can be challenging when you don't know what metrics to track. Read through our eBook to discover metrics that tells whether your emails resonate, engage, and convert.

Securing your emails - Google and Yahoo's 2024 Authentication Requirements

Email authentication is a critical aspect of modern email communication, aimed at reducing email fraud, spam, and phishing attacks. Starting in February 2024, Gmail and Yahoo are rolling out stringent email authentication requirements. Read more.

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Email Marketing 101
Deliverability
Seasonal

Email Marketing Strategy for Small Business Owners

This ebook outlines seven essential steps to launch your email marketing strategy. Discover how to understand your audience, build your list, select the right tools, create compelling content, optimize send times, and automate your email marketing.

Email marketing metrics for business

Evaluating email marketing’s impact can be challenging when you don't know what metrics to track. Read through our eBook to discover metrics that tells whether your emails resonate, engage, and convert.

Securing your emails - Google and Yahoo's 2024 Authentication Requirements

Email authentication is a critical aspect of modern email communication, aimed at reducing email fraud, spam, and phishing attacks. Starting in February 2024, Gmail and Yahoo are rolling out stringent email authentication requirements. Read more.

Getting started with Email deliverability

A proper email deliverability infrastructure is essential to the success of your email marketing campaigns. Zoho Campaigns has a best in class infrastructure that ensures your emails make it to your customers' inboxes.

Factors affecting email deliverability

when email deliverability is not up to the mark, your emails are likely to end up in you’re customer’s spam folder. What are the factors that impact deliverability? We’ve got it covered in this eBook.

How to choose the right IP for your business

Before you start sending emails, there are few crucial aspects that you should consider, and deciding the correct type of IP for your business is one among them. In this eBook we cover how to choose the right IP for your business

Maximize RoI this holiday season

Companies can capitalize on the holiday season to boost sales and enhance RoI. and email marketing remains the most effective channel for maximizing returns on investment. This eBook provides detailed email marketing tactics to achieve these goals.

The human touch in email: Personalizing emails in a noisy digital world

This ebook explains how personalized emails can transform generic messages into meaningful customer interactions. It highlights simple ways to make emails more relevant, and the significance of reaching the right audience at the right time. With examples and clear tips, here is a practical guide that’ll help you build stronger connections through email marketing.

Battling cart abandonment

Understanding why customers abandon their carts will help you deduce strategies to reduce it. Checkout this ebook to discover how Zoho Campaigns helps you recover lost sales and boost conversions.

15 ways to grow your mailing list

This ebook reveals 15 powerful ways to grow your mailing list with Zoho Campaigns — from customized sign-up forms and RSS feeds to seamless integrations and automated workflows.

SMS campaigns: A marketing strategy

Discover how SMS can be a powerful part of your multichannel marketing strategy. From drafting the perfect message to sending it the right way, learn the basics to run SMS campaigns that actually drive sales.

Why video matters in email marketing

Video is one of the most engaging tools in email marketing. In this ebook, we'll tell you how to use it the right way in your email campaigns.

Ecommerce solutions

Using automated emails for ecommerce goes far beyond just cart abandonment emails. This ebook explores how personalized promotions, post-purchase follow-ups, and so on can boost your ROI.

Using signup based workflows

The ebook is about how signup-based workflows save time by automatically sending messages to new contacts when they join your mailing list, freeing you to focus on more important business tasks.

How to use signup forms effectively

Signup forms are no longer just about collecting emails — they’re now powerful tools for gathering insights, segmenting audiences, and personalizing marketing efforts. This ebook discusses different ways in which marketers can effectively use them.

Using calendar based promotions

Calendar-based promotional workflows help you schedule and automate email campaigns in advance for key shopping seasons. This way, you can save time, reduce stress, and ensure you don’t miss out on engaging customers during peak shopping seasons.