How Scaramanga increases marketing efficiency and client success with Zoho Campaigns

The Company

Scaramanga Marketing is a dynamic marketing agency focused on serving medium to large SMEs—predominantly those that sell complex B2B services. Their comprehensive approach to marketing involves both promoting their own business and managing ongoing marketing activities for clients. Unlike product marketing, their service marketing centers on building trust and confidence through continuous content that's aligned with strategic pillars and themes, rather than one-off campaigns.

Scaramanga's expertise spans social media strategy, content creation, sector-specific knowledge, and innovative campaigns. Their creative work is driven in-house and includes filming and editing social media content and running needs-based client workshops and trainings.

The challenge

Scaramanga sought to improve efficiency by reducing time-consuming administrative tasks and enhancing their marketing output quality. Previously, they relied on Campaign Monitor for their email marketing efforts, which offered essential functionalities but didn't integrate seamlessly with their other business tools. Managing multiple disconnected platforms was inefficient and resulted in lost time that would have been better spent on billable client work and creative activities.

For client marketing, they required tools that could handle complex service promotions focused on awareness, education, and long-term trust-building programs rather than traditional product drives. As their social media presence and marketing efforts expanded, they needed a solution that could support multichannel coordination, detailed analytics, and streamlined collaborative workflows—especially approvals.

The solution

After researching alternatives, Scaramanga Marketing transitioned to the Zoho ecosystem early in 2020, embracing Zoho One to unify their tools and simplify operations. Key to this transformation was the switch from Campaign Monitor to Zoho Campaigns for their email marketing needs.

Scaramanga's move to Zoho was motivated by the platform's comprehensive suite, which includes CRM, Social, Projects, Books, Sign, Survey and Campaigns—all of which are seamlessly integrated.

Scaramanga now use Zoho Campaigns as a core tool to execute targeted email marketing campaigns. Its integration with Zoho CRM helps leads flow directly into campaigns, which enables precise segmentation and personalization.

The company also now combine social media marketing with email campaigns to maximize reach and engagement—all while using data-driven insights from both platforms.

Benefits and ROI

Scaramanga leverages a broad range of Zoho products to automate processes, gain insights, and deliver high-impact marketing activities. They use Zoho Campaigns specifically to achieve the following:

• Run segmented, personalized email campaigns that target prospects and existing clients.
• Monitor open and click-through rates, plus other engagement metrics to refine content and timing.
• Faster segmentation and targeting based on user profiles and activity.
• Combine email marketing with LinkedIn newsletters to expand reach.
• Incorporate Zoho Marketing Automation for enhanced follow-up and lead nurturing workflows.

Here's how they use other key Zoho tools and functionalities:

• Zoho CRM: Automates lead capture directly from webforms and manual submissions to ensure leads are promptly engaged.
• Zoho Sign: Manages client contract signing seamlessly without leaving the Zoho ecosystem.
• Zoho Projects: Tracks time and manages project workflows to optimize resource allocation and ensure clients' retainers are used effectively.
• Zoho Books: Integrates invoicing and financial tracking with project data for accurate business performance analysis.
• Zoho Social: Schedules social media posts on multiple platforms including Google Business and TikTok, supports real-time story posting, and delivers granular analytics.
• Zoho Connect: Improves internal efficiency by maintaining accessible staff resources, such as process manuals.
• Zoho Vault: Secures all client and internal login credentials.
• Zoho Desk: Handles client queries and helps improve customer service responsiveness.
• Zoho Survey: Collects client satisfaction data and project insights.
• Zoho People: Supports Scaramanga's HR functions, from onboarding to expense tracking via Zoho Expense.
• Zoho Analytics: Custom reports cross-reference CRM, Books, and Projects data for comprehensive performance reviews.

Impact and outcomes The teams at Scaramanga find Zoho's marketing functionalities highly scalable and cost-effective, and even recommend the platform to new clients thanks to its comprehensive toolset and pricing advantage over competitors. Their switch to Zoho Campaigns has enabled them to offer superior email marketing that synergizes with social media marketing and other CRM-driven efforts.

Scaramanga uses these major Zoho Campaigns features:

• Campaign automation: Run email marketing campaigns, including behavior-based follow-ups, optimized sending times, and segmentation that's synced with CRM data.
• Content performance analytics: The platform's open and click-through rates, combined with social media data, inform continuous content development focused on reels, carousels, and newsletters that resonate.
• GDPR compliance: Zoho Campaigns assists in navigating data privacy regulations by managing opt-ins and tracking consent—an important factor given different regions' ever-evolving data privacy laws.
• Integration efficiencies: Zoho Campaigns syncs with Zoho Social and Zoho CRM to serve as a single platform where they can manage multichannel marketing campaigns, save time, and reduce errors.
• Lead nurturing: Automated, personalized email sequences and LinkedIn newsletters work together to nurture leads through the long sales cycles that are typical in B2B markets.
• Return on investment: By automating routine tasks and centralizing control, Scaramanga's team spends more time on creative strategy and content creation, which directly contributes to winning new clients and growing existing accounts. For example, their largest retained client and multiple ongoing prospects have originated from leads engaged via their seamless email and social marketing approach on Zoho.

Looking forward​

Scaramanga is fully committed to deepening their use of Zoho Campaigns and the broader Zoho One suite. Plans for the near future include:

• A full implementation of Zoho Marketing Automation to enhance lead nurturing and improve conversion rates through automated multichannel campaigns.
• Expanding the CRM integration for real-time campaign tracking and improved customer lifecycle management.
• Continuing to use data insights to refine email and social content strategy—especially to target emerging trends and optimize posting schedules
• Further leveraging Zoho's customer portal capabilities to streamline feedback and client approvals
• Increasingly automating billing, expense tracking, and project management to maximize internal efficiencies
• Using Zoho tools to support creativity-driven client marketing strategies that emphasize education and trust-building over transactional selling
• Supporting continued growth in social media marketing, including TikTok and Instagram reels tailored to changing audience behaviors

These initiatives will help Scaramanga maintain their competitive edge by providing best-in-class marketing services that generate lasting client success and create measurable ROI.