Sales Reps play an important role in helping prospects and leads make complex buying decisions. This stage requires constant communication - educating and providing information to leads and prospects about the company and its products. Email Marketing is one of the most effective means of communication that helps lead nurturing and qualification.
To make this communication process easy, you need the perfect harmony between your CRM system and your email marketing software. Zoho offers this solution by connecting your Zoho Campaigns and Zoho CRM accounts and lets you reach out to your leads, prospects and customers with ease. You can also measure the effectiveness of your efforts - all from within your CRM account.
Instant Response Tracking
How have your campaigns performed? How many prospects have responded well to a specific campaign or promotion? All these details are available right inside your CRM system. You can tailor your sales calls accordingly.
Increase Engagement with Targeted Campaigns
Your CRM system knows everything about your leads, prospects and customers. You can tailor information in your emails based on their needs, thus giving you better results.
Shorten your Sales Cycle
Only the most qualified leads come to you for further sales follow-ups. These leads would have already shown interest in your products - and the sales time is shorter. This means you can work on more leads and close more deals.
Data is always Up-to-date
You do not have to worry about maintaining two sets of customer data. The advanced sync between Zoho CRM and Zoho Campaigns lets you maintain a single, up-to-date version of contact and lead information. Email opt-outs get updated too and you do not end up sending emails to people who have unsubscribed from your mailing lists.