As you decorate your brick-and-mortar or online store to win shoppers’ attention on Small Business Saturday, take a moment to appreciate the progress you’ve made thus far. Building a business is no small feat, and we’re happy to see you flourishing. Whether your company has been around awhile or your ribbon-cutting ceremony is scheduled tomorrow, we wish you the best on your entrepreneurial journey.
While Small Business Saturday can be that big shot in the arm you’ve needed, it’s also important to foster the relationship you’ve made with contacts. Supposing a family dines in your restaurant for the first time, your service coupled with communicativeness could be the catalyst for their next visit. Emails, by their very essence, can help you build successful relationships with your customers. Their simplicity and one-on-one nature means you can reach out to your audience any time in a personalized manner.
To help you maximize the impact emails can have on growing your business, we at Zoho Campaigns are launching a site dedicated to providing email marketing educational resources for small business owners.
When the idea of developing Zoho Campaigns was still on paper, personalized communication became our main area of focus. Fast-forward seven years, and it’s still an important topic of our team meetings and brainstorming sessions. We, as a product, place a huge emphasis on keeping the lines of communication open with our customers. Because we understand how important this is, it’s only fair to help our customers capitalize on this and send personalized emails to their customers.
This resource kit will help small business owners use email as a tool for customer engagement. From “getting started” guides to video tutorials, the content we’re adding is completely tailored to your needs as a small business. Do take a look at it and share your feedback with us in the comment box below.