In our previous blogs, we saw what transactional emails are and looked at the different types of transactional emails. We now know that transactional emails are automated, unique emails that are usually triggered by user action or behavior.
No matter what form they take, transactional emails are crucial for companies of any size in many different industries.
Benefits of transactional emails
The question we’ll be answering in this blog is: why are transactional emails important?
Transactional emails are not an obligation, they are an opportunity. With much higher open rates than marketing emails, transactional emails are your golden ticket to building great customer relationships.
Customer experience and retention
By sending a timely acknowledgment of the transaction your user made, you build trust with your customer and credibility for your service. Transactional emails play a major role in retaining customers by ensuring a good customer experience—and happy customers are long-term customers.
Your transactional emails often carry important information, and sharing this information with your users is essential for customer satisfaction. Keeping the lines of communication open helps make the customer feel valued and builds trust.
Since your customers expect to receive your transactional emails, transactional emails have better engagement than marketing emails. With higher open rates, they are an opportunity to build brand visibility and recognition at crucial points in the customer cycle.
Besides being triggered by immediate actions taken by users on websites or applications, transactional emails can also have behavioral triggers. Transactional emails like abandoned cart emails and trial expiry emails can help convert inactive customers into regular customers.
Picking a transactional email service
We’ve seen how transactional emails are important to a business’s success. The process of picking the right service to send these all-important emails comes with its own challenges.
Inbox placement and speed of email delivery are the most vital factors when picking a transactional email service. Because transactional emails are both important and time-sensitive, they need to be delivered to the recipients’ inboxes without any delay.
Email authentication and security
Your transactional email service should employ industry-standard email authentication and security protocols. This not only keeps your email data safe but also protects your brand identity and reputation.
Setup and tracking tools
Since you know what is best for your business, your email provider should allow you to pick how you send your emails—via SMTP relay or email APIs. It should also provide tools to monitor the emails to help you improve deliverability and troubleshoot any issues that might occur.
The volume of transactional emails being sent will vary with each business, and paying for emails that you might never use is not efficient or budget-friendly. Your transactional email service should allow you flexible pricing instead of tying you down with flat monthly subscriptions.
Transactional emails are often overlooked, but when used wisely and well, they can help save time, build great customer relationships, increase trust, and reduce churn. We’ll keep enhancing TransMail to help you make the best of these emails—and in the meantime, leave us your feedback and questions in the comments section.
Keep watching this space or follow us on Twitter for regular updates. You can also join our community forum to have discussions with fellow users, share your feedback on TransMail, and reach out to experts for immediate help. Until next time, stay safe and stay happy!