We recently teased that a new product was on the way, and the time has come to tell you all about it!
Over the past couple of years, Zoho Mail identified a need common to many businesses: they were struggling to consistently deliver transactional emails to their users. In our previous blog, we looked at a few examples of this problem. We identified that all these businesses needed a good, reliable, and secure transactional email service to gain their customers’ trust.
This is why we at Zoho Mail are launching TransMail, our very own transactional email sending service that is crafted to overcome these specific challenges. Transactional emails are unique, automated emails like order confirmations, OTP emails, and so on that are triggered by your users, often time-sensitive, and contain crucial information.
You do not have to be a Zoho Mail user to enjoy TransMail. Whether you develop applications or simply run a website for your business, TransMail is your solution to ensure that these important emails are always securely delivered at the right time and to the right place. Our affordable and flexible payment plan makes it ideal for businesses of all sizes!
The TransMail story
Since 2015, more than 45 applications in Zoho have relied on TransMail to deliver our transactional emails to our customers throughout their lifecycle. If you’re a Zoho customer, chances are that you’re already receiving emails sent using TransMail.
For the past few months, we’ve been working to make TransMail available to you all. As the first step towards that, TransMail has been available in private beta for a while, and over 1000 businesses have signed up for this beta version.
TransMail is now stepping out of private beta and will be available for everyone to explore — whether you’re a Zoho Mail user or not!
How is TransMail different?
Your customers expect your transactional emails to reach them instantly. The deliverability of these emails relies on the reputation of the email sender. This reputation is affected each time a marketing email from your service is marked as spam. Since TransMail only sends transactional emails, we see a higher engagement than senders who also allow marketing and bulk emails, thus ensuring high deliverability and reliability for your emails.
What can TransMail do?
Once you’ve signed up, you can integrate your business with TransMail using two set up options — SMTP or Email APIs. You know your business best, so you get to decide how you want to set up TransMail. You can use the simple SMTP configuration to get started in a few easy steps or use our Email APIs for deeper integration with TransMail.
With your integration in place, you can begin sending your transactional emails from TransMail.
Monitor your emails
While the actual sending of transactional emails is important, the process doesn’t stop once they’re on their way. With TransMail’s email performance tracking tools, you can use custom domains to monitor recipient activity on your emails like opens, clicks, bounces, and more. Detailed information about the transactional emails you send will allow you to improve your email practices and ensure great email deliverability.
A flexible payment plan for all
TransMail also doesn’t weigh you down with monthly subscriptions. Our pay-as-you-go payment system means you only purchase credits when you need them and not because you have to. With no monthly expiry, you can use these credits up to six months from purchase. To help you hit the road running, we even start you with a free credit.
We have a special introductory offer for Zoho Mail and Zoho Workplace users. All Zoho Mail and Workplace paid users get a 30% discount on all TransMail email credit purchases from now until October 31, 2021. Sign up today to get the most out of this offer period.
TransMail has much more to offer for your business. We’ll be back soon with our next blog about all the features in TransMail. In the meantime, take a look at our help documentation and website to find out more about our platform.
Start exploring and let us know your thoughts in the comments. You can also follow our Twitter page for regular updates on TransMail!