Churn Reports - Overview
The Churn reports in Zoho Billing give you insights into the number of subscriptions that have been cancelled, scheduled to cancel, or expired. These reports are particularly helpful to keep track of the list of subscriptions that your customers are canceling over a period of time, or being expired, along with the reasons.
Zoho Billing supports the following churn reports:
Under Risk
The Under Risk report in Zoho Billing displays a list of all subscriptions whose payments have failed, and are under dunning status.
You can also view the following important information for each subscription:
- Lifetime Value (LTV) - The total revenue each subscription has generated since it was first activated.
- Lifetime Duration (LTD) - The number of days since each subscription was first activated.
How is this report helpful for your business?
The Under Risk report allows you to view the list of subscriptions which are currently under dunning, along with the gateway error message and error code, which allows you to dive deep into the reasons for payment failure. This allows you to fix issues at the payment gateway end, your end, or follow up with the customer to fix their issues.
Scenario: Charles Stone, who works at the collections team at Zylker, wants to view a list of subscriptions which are currently under dunning management due to payment failures. He can view the Under Risk report in Zoho Billing to view the list of subscriptions which are under dunning. Based on this report, he can identify the reasons due to which the payment could not be successful, fix payment gateway errors and follow up with customers to ensure a smooth billing cycle.
Non Renewing Profiles
The Non Renewing Profiles report in Zoho Billing displays a list of all subscriptions which are scheduled to cancel.
Note: You can view the report only for future dates.
You can also view the following important information for each subscription:
- Lifetime Value (LTV) - The total revenue each subscription has generated since it was first activated.
- Lifetime Duration (LTD) - The number of days since each subscription was first activated.
You can also filter this report based on the Reason of subscription cancellation.
How is this report helpful for your business?
The Non Renewing Profiles report in Zoho Billing allows you to view a list of all the subscriptions that are scheduled to cancel in the upcoming period. This allows you to reach out to find out the reasons for cancellation for different subscriptions, try to fix them, follow up with their customers, and try to gain them back.
Scenario: Aaron Brown, part of the sales team at Zylker, wants to find out a list of subscriptions, which are scheduled to cancel in the next week. He can use the Non Renewing Profiles report in Zoho Billing to find out all the subscriptions that are scheduled to cancel at the end of the week. He can find out the reasons for the scheduled cancellations, try to solve them, follow up with customers and resolve their issues to gain them back as paid customers.
Churned After Retries
The Churned After Retries report in Zoho Billing shows a list of all subscriptions that were cancelled after dunning.
How is this report helpful for your business?
The Churned After Retries report in Zoho Billing gives you the list of subscriptions that were cancelled after dunning. This lets you identify the error messages due to which the subscriptions’ payments failed. You can then try to fix the errors at your or payment gateway’s end, and follow up with customers to try to reactivate their subscriptions.
Scenario: Charles Stone, who works at the collections team at Zylker, wants to view a list of subscriptions that have been cancelled due to payment failures. He can use the Churned After Retries report in Zoho Billing to find a list of all the subscriptions that were cancelled after dunning management. He can find a list of gateway error codes, try to resolve them, and follow up with the customers to try to reactivate their subscriptions.
Churned Subscriptions
The Churned Subscriptions report in Zoho Billing displays a list of all subscriptions that have been cancelled.
You can also view the following important information for each subscription:
- Lifetime Value (LTV) - The total revenue each subscription has generated since it was first activated.
- Lifetime Duration (LTD) - The number of days since each subscription was first activated.
You can also filter this report based on the Reason of subscription cancellation.
How is this report helpful for your business?
The Churned Subscriptions report in Zoho Billing gives you an overview of all the subscriptions that were canceled by your customers in a period. This allows you to track all canceled subscriptions, along with the reasons that they were canceled, and the lifetime value they generated, enabling you to fix issues for current and future customers, and following up with them to reactivate their subscriptions.
Scenario: Patricia Boyle, the manager of the sales team at Zylker, wants to view the list of all subscriptions that were canceled in the current month. She can view the Churned Subscriptions report in Zoho Billing to view all subscriptions that were canceled in the last month. She can also get a view of the lifetime value and lifetime duration, along with the reason of cancellation. Based on the data, she can reach out to her team for further actions.
Subscription Expiry
The Subscription Expiry report in Zoho Billing displays the list of all subscriptions that have expired or will expire after its lifecycle.
Note: You can view this report for the past date to find a list of subscriptions that have already expired. You can view this report in the future date to view the list of subscriptions that will expire in the date range.
How is this report helpful for your business?
The Subscription Expiry report in Zoho Billing is helpful to find out a list of all the customers whose subscriptions have ended in the past date. This is particularly helpful to reach out to them for feedback about their experience. You can also view this report for the future date to find out a list of all the subscriptions that will expire in the future, allowing you to prepare for the same. This also allows you to reach out to the customers and try to extend their subscription cycle.
Scenario: Mr. Stone, who works for the customer success team at Zylker, wants to view a list of all the subscriptions that will expire in the next 30 days. Using the Subscription Expiry report in Zoho Billing, he can view the required list of subscriptions, and reach out to the customers to get their feedback and try to extend their billing cycle.
Report Functions
The Churn reports in Zoho Billing support the following report functions:
| Report Functions | Under Risk | Non Renewing Profiles | Churned After Retries | Churned Subscriptions | Subscription Expiry |
|---|---|---|---|---|---|
| Filter Report | ✔ | ✔ | ✔ | ✔ | ✔ |
| Customize Report Columns | ✔ | ✔ | ✔ | ✔ | ✔ |
| Sort Columns | ✔ | ✔ | ✔ | ✔ | ✔ |
| Schedule Report | ✔ | ✔ | ✔ | ✔ | ✔ |
| Share Report | ✔ | ✔ | ✔ | ✔ | ✔ |
| Export Report | ✔ | ✔ | ✔ | ✔ | ✔ |
| Custom Report | ✔ | ✔ | ✔ | ✔ | ✔ |
| Print Report | ✔ | ✔ | ✔ | ✔ | ✔ |
Yes
No
Thank you for your feedback!