Event Check-in
Speed up entry with a fast and smooth check-in experience. Scan QR codes, print badges onsite, and manage attendee access with ease.
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Inside Zoho’s events marketing playbook
What 15 years of running large-scale user conferences taught us about building awareness, pipeline, and lasting advocacy.
What's Inside
The thinking behind long-term event impact
This guide shares how Zoho approaches events as a long-term growth engine—focused on education, trust, and sustained customer relationships.
Zoho's events philosophy
How Zoho thinks about events
- Events as a flywheel for awareness, pipeline, and advocacy
- Customer-first, long-term marketing principles
- Education-led experiences over promotion-heavy tactics
- Measuring success beyond short-term leads
The operating model
How it works in practice
- Designing events that feel human and authentic
- Building community-driven, locally relevant agendas
- Turning in-person interactions into meaningful pipeline
- Creating rituals that drive repeat attendance and advocacy
Key takeaways
What you can apply immediately
- How to align events with long-term growth goals
- Ways to balance brand, revenue, and relationships
- Methods to scale events with lean teams
- Principles for building lasting customer communities
Meet Zoho Backstage
Your all-in-one platform for running events
Plan, promote, and run events from a single place—without juggling tools or manual work.
Event Website
Build a professional event website without coding. Customize the design, add schedules, and enable registrations in just a few clicks.
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Ticketing and Registration
Sell tickets online, manage registrations, and set up multiple pricing tiers with integrated payment options.
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Custom Mobile App
Give attendees everything they need in one place. Share event schedules, speaker details, and updates through a branded mobile app.
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Event Communication
Send automated emails, push notifications, and real-time updates to keep attendees informed before and during the event.
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Audience Engagement
Encourage participation with live polls, Q&A sessions, and gamification. AI-powered networking helps attendees find and connect with the right people.
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Exhibitor Management
Make it easy for exhibitors to set up digital booths, capture leads, and track engagement with real-time insights.
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Keep learning, keep growing
More guides, templates, and insights to help you master event management.
Events automation playbook
A practical playbook on automating tickets, payments, QR codes, and check-ins.
View eBook
Engineering a sold-out event
A practical playbook on promoting and executing events that consistently fill seats.
View eBook
Zoho Backstage named a leader by QKS Group
Zoho Backstage has been recognized as a leader in the event experience platform category.
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