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How to use direct marketing to maximise your business growth

  • Posted on February 18, 2021February 18, 2021
  • by Narmadhaa
image of a traditional landline telephone system
Marketing is an essential part of running a business. Not only does it help you expand your reach, but it's also a way to communicate with potential customers and gain their trust....
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Google's logo with lights at its office in Sydney
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  • 6 minutes
  • Business

What happens when there's no competition? A look at Google.

  • Posted on February 10, 2021February 10, 2021
  • by Narmadhaa
Over the last few weeks, Google has sent a clear message to Australians. The company has threatened to pull its search engine services out if the News Media Bargaining Code goes...
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  • 6 minutes
  • Business

How to choose technology that enables business growth

  • Posted on February 08, 2021February 08, 2021
  • by Thilak
One of the most important questions you can ask yourself when you're looking to adopt new business technology is how long it'll last. In a previous post, we discussed how to...
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An Asian man looking at a vending machine, trying to choose a product to purchase
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  • 4 minutes
  • Business

How to avoid tech fads and embrace rising trends

  • Posted on February 08, 2021February 08, 2021
  • by Thilak
Today is the slowest day in technology for the rest of your life. Let that sink in. The tech industry is constantly changing and new solutions are evolving all the time....
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a black screen with random green digits streaming vertically
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  • 10 minutes
  • Business

How to use modern AI to optimise your business processes

  • Posted on February 08, 2021February 08, 2021
  • by Narmadhaa
When it comes to Artificial Intelligence, there's a constant fear of missing out. But AI isn't going anywhere. If anything, the definition of AI has evolved so much over the years...
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Wooden dolls wearing a mask
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  • 6 minutes
  • Marketing

Marketing during a pandemic: Why you shouldn't give up

  • Posted on February 01, 2021February 01, 2021
  • by Thilak
COVID-19 has not only changed our lifestyles but also the way we do business. Spending has reduced considerably; people are saving more than ever, and marketing budgets have...
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A drawing of an upward growing graph
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  • 8 minutes
  • Marketing

Marketing strategy: The 7Ps of the marketing mix

  • Posted on January 15, 2021January 15, 2021
  • by Lyra Mackay
There are many marketing strategies a business should consider—some you might not even know you're using. If you've ever released limited-edition products (maybe because...
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  • 3 minutes
  • Business

How to align your sales and marketing in 2021

  • Posted on January 15, 2021January 15, 2021
  • by Thilak
2020 has changed the way businesses operate. Due to COVID-19, revenues dropped, employees had to be let go, savings slimmed, and the stock market fluctuated wildly, reflecting a...
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a dog lying tired on a bence
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  • 3 minutes
  • Business

How to avoid transformation fatigue in your business

  • Posted on January 13, 2021January 13, 2021
  • by Narmadhaa
Digital transformation became a trend in business communications only about two years ago, and yet many businesses are finding themselves stuck on how to keep up with the latest...
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A publication for technology professionals down under. We offer opinion pieces and how-to guides on running a business in our corner of the world. Owned and managed by Zoho Corp. Pty. Ltd.

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