Marketing Analytics Tool for in-depth Market Analysis

Marketing analytics software that helps you collect marketing data from various sources like Google Analytics, Google Ads, MailChimp, etc and visualize them to discover actionable insights.

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Marketing Analytics Software - Zoho Analytics

All in one Marketing Analytics Software

Get, combine, and analyze all your critical marketing metrics in one place and boost your ROI with end-to-end insights.

  • Measure your ROI

    Measure your marketing ROI and in turn, optimize your spending efficiently. Extract powerful insights, arrive at informed decisions, and devise your digital marketing strategies.

  • Boost your website traffic

    Track and analyze your website traffic metrics in minutes. Discover the top-performing pages, create content that resonates with your audience, reduce bounce rates, and boost your conversion rates.

  • Analyze your email marketing campaigns

    Effectively analyze the impact of your email campaigns with the powerful pre-built dashboards. Track your open rates and click rates, and plan your email marketing campaigns efficiently.

Marketing Analytics of ROI - Zoho Analytics
Marketing analytics Dashboard of Google ads - Zoho Analytics
Marketing Analytics of campaigns - Zoho Analytics

Key features of Marketing Analytics

2 Million Users. 50 Million Visualizations. 1 Analytics Platform.

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    Collaborative analytics

    Develop & analyze reports together with your content marketing team. Share and embed your visualizations for wider consumption.

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    Pre-built visualizations

    Instantly kick start your analytics journey with over 75 pre-built reports and dashboards on your marketing performance.

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    Email, export, and print reports

    Export or print reports for offline access. Schedule your reports and dashboards to be emailed automatically to the given recipients.

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    Data blending

    Combine data from different sources for cross-functional analysis. For example, blend data from Bing Ads, Google Analytics, and CRM to create a full conversion funnel.

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    Smart analytical assistant

    Type out your questions, and see Zia, our AI-powered assistant, come up with suitable answers in the form of reports and KPI widgets.

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    Embedded analytics

    Get a powerful BI, reporting, and analytics solution in your own brand name, embedded within your product/application or set up as a standalone portal.

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Marketing analytics dashboards

Zoho Analytics lets you slice and dice your marketing data the way you want. The pre-built marketing dashboards give you a quick bird's eye view of all your key metrics like CTR, CPC, open rates, conversion rates, etc.

  • Event Analytics
  • Ad Analytics
Event Analytics
Ad Analytics
 
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Marketing Analytics Data Connectors

View more connectors

  • Bing Ads

     

  • Google Ads

     

  • Google Analytics

     

  • LinkedIn Ads

     

  • MailChimp

     

  • SurveyGizmo

     

  • SurveyMonkey

     

  • Zoho Survey

     

  • Zoho Campaigns

     
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"Zoho Analytics is an excellent tool for tracking and optimizing campaigns. The automated mailers let us send weekly reports to all our clients in an automated fashion. I would recommend it to any mid-size company which deals with data."

Anshuk Aggarwal

Co-Founder, Xplanck

Analyze your marketing data today

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