What is Marketing Analytics?

Marketing analytics is all about visually analyzing your marketing data, and effectively tracking your key marketing metrics (KPIs). In it, you analyze data from marketing apps like Google Analytics, Google Ads, MailChimp, etc. It helps you quickly spot trends on website traffic, CTR, CPC, open rate, conversion rate, and much more.

Marketing Analytics

Track all key marketing metrics at one place

Get, combine, and analyze all your critical marketing metrics in one place and boost your ROI with end-to-end insights.

  • Measure your ROI

    Measure your marketing ROI and in turn, optimize your spending efficiently. Extract powerful insights, arrive at informed decisions, and devise your digital marketing strategies.

  • Boost your website traffic

    Track and analyze your website traffic metrics in minutes. Discover the top-performing pages, create content that resonates with your audience, reduce bounce rates, and boost your conversion rates.

  • Analyze your email marketing campaigns

    Effectively analyze the impact of your email campaigns with the powerful pre-built dashboards. Track your open rates and click rates, and plan your email marketing campaigns efficiently.

ROI Analytics
Google Ads Analytics
Campaigns Analytics

Uncover hidden insights from your raw data

2 Million Users. 50 Million Visualizations. 1 Analytics Platform.

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    Collaborative analytics

    Develop & analyze reports together with your content marketing team. Share and embed your visualizations for wider consumption.

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    Pre-built visualizations

    Instantly kick start your analytics journey with over 75 pre-built reports and dashboards on your marketing performance.

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    Email, export, and print reports

    Export or print reports for offline access. Schedule your reports and dashboards to be emailed automatically to the given recipients.

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    Data blending

    Combine data from different sources for cross-functional analysis. For example, blend data from Bing Ads, Google Analytics, and CRM to create a full conversion funnel.

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    Smart analytical assistant

    Type out your questions, and see Zia, our AI-powered assistant, come up with suitable answers in the form of reports and KPI widgets.

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    Embedded analytics

    Get a powerful BI, reporting, and analytics solution in your own brand name, embedded within your product/application or set up as a standalone portal.

Marketing analytics dashboards

Zoho Analytics lets you slice and dice your marketing data the way you want. The pre-built marketing dashboards give you a quick bird's eye view of all your key metrics like CTR, CPC, open rates, conversion rates, etc.

  • Event Analytics
  • Ad Analytics
Event Analytics
Ad Analytics
 
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Other related connectors

View more connectors
  • Bing Ads

     
  • Google Ads

     
  • Google Analytics

     
  • LinkedIn Ads

     
  • MailChimp

     
  • SurveyGizmo

     
  • SurveyMonkey

     
  • Zoho Survey

     
  • Zoho Campaigns

     
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"Zoho Analytics is an excellent tool for tracking and optimizing campaigns. The automated mailers let us send weekly reports to all our clients in an automated fashion. I would recommend it to any mid-size company which deals with data."

Anshuk Aggarwal

Co-Founder, Xplanck

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