What is Marketing Analytics?
Marketing analytics is all about visually analyzing your marketing data, and effectively tracking your key marketing metrics (KPIs). In it, you analyze data from marketing apps like Google Analytics, Google Ads, MailChimp, etc. It helps you quickly spot trends on website traffic, CTR, CPC, open rate, conversion rate, and much more.
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Track all key marketing metrics at one place
Get, combine, and analyze all your critical marketing metrics in one place and boost your ROI with end-to-end insights.
Uncover hidden insights from your raw data
2 Million Users. 50 Million Visualizations. 1 Analytics Platform.
Develop & analyze reports together with your content marketing team. Share and embed your visualizations for wider consumption.
Instantly kick start your analytics journey with over 75 pre-built reports and dashboards on your marketing performance.
Email, export, and print reports
Export or print reports for offline access. Schedule your reports and dashboards to be emailed automatically to the given recipients.
Combine data from different sources for cross-functional analysis. For example, blend data from Bing Ads, Google Analytics, and CRM to create a full conversion funnel.
Smart analytical assistant
Type out your questions, and see Zia, our AI-powered assistant, come up with suitable answers in the form of reports and KPI widgets.
Get a powerful BI, reporting, and analytics solution in your own brand name, embedded within your product/application or set up as a standalone portal.
Marketing analytics dashboards
Zoho Analytics lets you slice and dice your marketing data the way you want. The pre-built marketing dashboards give you a quick bird's eye view of all your key metrics like CTR, CPC, open rates, conversion rates, etc.
- Event Analytics
- Ad Analytics
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"Zoho Analytics is an excellent tool for tracking and optimizing campaigns. The automated mailers let us send weekly reports to all our clients in an automated fashion. I would recommend it to any mid-size company which deals with data."