A cohort is a group of subjects who share common characteristics in a given time span. Cohort analysis deals with breaking data into related groups for easy and effective analysis. It plays an important role in keeping track of important sales metrics. Cohort Analysis aides users to analyze the patterns and trends of data within a particular interval. 

Zoho Analytics with its intutive drag and drop based interface and robust SQL platform allows you to create dynamic cohorts in a few clicks.

The following section contains the solutions for the below questions:

1. How  is a cohort useful in analyzing customer retention and how can I create it using Zoho Analytics?
2. How can a sales lead keep track of his team`s performance and how can I create it using Zoho Analytics? 
3. How do I measure the conversion rate of my leads to potentials?
4. How can I derive the won rate? 

Solutions

1. How is a cohort useful in analyzing customer retention and how can I create it using Zoho Analytics?

2. How can a sales lead keep track of his team`s performance and how can I create it using Zoho Analytics?

3. How do I measure the conversion rate of my leads to potentials?

4. How can I derive the won rate?