Explore 12+ Marketing Dashboard Examples & Templates
Real-world dashboards built for marketers, which covers website traffic, email campaigns, paid ads, and everything in between. Find a template that matches your stack and start reporting with confidence.
Explore Examples
- 16K
Customers
- 3M
Users
Marketing Dashboard Examples by Tools and Usecase
From organic traffic analysis to paid campaign ROAS, find marketing dashboard examples built for each channel your team runs.
Google Analytics 4 - Traffic sources dashboard
See exactly where your website visitors are coming from. Break down sessions by channel, medium, and campaign, and compare organic, paid, social, and referral traffic side by side across any date range. Know which acquisition channels are actually growing.
- Total sessions
- New vs returning users
- Channel breakdown
- Traffic by medium
- Sessions by source
- Campaign attribution
- Bounce rate by channel
- Session trend (MoM)
GA4 - Page traffic dashboard
Understand which pages are pulling the most traffic, how visitors engage with content, and where drop-offs happen. Useful for prioritizing SEO efforts and identifying underperforming pages that need a refresh.
- Total page views
- Unique page views
- Top landing pages
- Avg. time on page
- Exit rate by page
- Pages per session
- Event completion
GA4 - AI search traffic dashboard
Track visits from AI tools, including Google AI Overviews, Perplexity, ChatGPT, and similar referrers, as a distinct traffic segment. Understand how AI-driven discovery is changing your organic reach and which content earns citations.
- AI referral sessions
- AI traffic share (%)
- Top AI referrers
- Landing pages from AI
- Engagement rate
- AI traffic trend (WoW)
- Conversions from AI
- Bounce rate from AI
Mailchimp - Campaigns and emails analytics dashboard
Get a complete picture of your Mailchimp email program. Track list growth, campaign open and click rates, unsubscribes, and revenue attributed to email, all in one view, without exporting CSVs from Mailchimp's native reports.
- Total subscribers
- Campaigns sent
- Average open rate
- Average click rate
- Unsubscribe rate
- Bounce rate (hard/soft)
- List growth trend
Zoho Campaigns - Campaigns and emails analytics dashboard
Analyze every email campaign sent from Zoho Campaigns with drill-down metrics on delivery, engagement, and audience behavior. Cross-reference campaign performance against audience segments to find what messaging resonates and what falls flat.
- Emails delivered
- Open rate
- Click-to-open rate (CTOR)
- Campaign comparison
- Top performing subject lines
- Engagement by segment
- Automated workflow stats
HubSpot Marketing - Web traffic overview dashboard
Monitor how visitors find and navigate your site using HubSpot's tracking data. See sessions, contacts generated, and traffic sources broken down by campaign, so your team can link web activity directly to pipeline without switching between tools.
- Total sessions
- New contacts from web
- Traffic by source
- Organic vs paid split
- Session-to-contact rate
- Direct traffic share
- Referral breakdown
- Sessions trend (WoW)
HubSpot Marketing - Website performance overview dashboard
Evaluate how well your HubSpot-hosted pages are converting visitors into leads. Track form submissions, CTA click rates, and landing page conversion rates by page, so your content and web teams know exactly which pages are pulling their weight.
- Page views
- Form submissions
- CTA click rate
- Landing page conversions
- Avg. session duration
- Top converting pages
- Bounce rate by page
- New vs returning visitors
Google Ads - Campaigns performance overview dashboard
Get your entire Google Ads account performance in a single view. Track spend, impressions, clicks, conversions, and ROAS across campaigns and spot budget-wasting campaigns before they eat up your budget.
- Total spend
- Impressions
- Clicks & CTR
- Avg. CPC
- Conversions
- Cost per conversion
- ROAS
- Campaign-level breakdown
YouTube Ads - Campaigns performance dashboard
Measure the reach and engagement impact of your YouTube ad spend. Track views, view-through rates, earned actions, and cost-per-view alongside conversion data, so you can evaluate video creative performance without manually cross-referencing Google Ads reports.
- Total views
- View-through rate (VTR)
- Cost per view (CPV)
- Impressions
- Earned actions
- Skip rate
- Conversions
- Spend by campaign
Facebook Ads - Campaigns performance overview dashboard
Analyze campaign, ad set, and ad-level performance across your Facebook advertising account. Track reach, frequency, link clicks, and lead gen results, and compare performance across objectives to understand where Meta budget is working hardest.
- Total spend
- Reach & frequency
- Link clicks & CTR
- Cost per click (CPC)
- CPM
- Leads generated
- Cost per lead (CPL)
- ROAS
Instagram Ads - Campaign performance dashboard
Track Instagram ad performance with a focus on reach, engagement, and conversion metrics. Compare story vs feed vs reel placements, see which creatives are driving the most interaction, and monitor spend efficiency across your Instagram campaigns.
- Impressions & reach
- Engagement rate
- Link clicks
- Profile visits
- Cost per result
- Spend by placement
- Top performing creatives
Microsoft Advertising - Campaign performance overview dashboard
Measure the performance of your Bing and Microsoft Audience Network campaigns alongside your other paid channels. Track impressions, clicks, conversions, and more, so your search team can optimize bids and budgets without pulling separate platform reports.
- Total spend
- Impressions & clicks
- CTR
- Avg. CPC
- Conversions
- Cost per conversion
- Campaign breakdown
Connect 30+ marketing tools you already use
Zoho Analytics integrates with the platforms your agency relies on every day.
Search & SEO
Google Analytics 4, Google Universal Analytics, Google Search Console, Semrush
Advertising
Google Ads, Facebook Ads, Instagram Ads, YouTube Ads, LinkedIn Ads, Microsoft Advertising
Social Media
Facebook Pages, Facebook Competitive Analytics, Instagram Profile Insights, X (Twitter), X Competitive Analytics, YouTube Video Insights, LinkedIn Pages
Email & Marketing Automation
Mailchimp, Klaviyo, HubSpot Marketing, Zoho Campaigns, Zoho Marketing Automation
Event & Surveys
Eventbrite, Zoho Survey, SurveyMonkey, Alchemer, Zoho Backstage
Sales & Community
SalesIQ, Zoho Community Spaces
How to build a marketing dashboard using Zoho Analytics
Your data is already in your marketing tools. Zoho Analytics helps you turn it into dashboards your whole team can act on.
Connect your marketing tools
Link GA4, Google Ads, Meta Ads, HubSpot, Mailchimp, or any other tool in your stack. Data syncs in automatically on a set schedule.
Start with prebuilt dashboards
Pick from a library of ready-made dashboard templates covering traffic, email, paid, and social. Your data populates them the moment your sources are connected.
Tailor to your reporting needs
Create dashboards with the metrics that matter to your team. Add filters by campaign, channel, date range, or region, and combine data from multiple sources into a single unified view.
Share with stakeholders securely
Give your CMO, channel leads, or agency access to live interactive dashboards. Set permissions per user and schedule automated reports to land in inboxes automatically.
Hear from our customers
Simone Drera
VP-Business Development, Flexxaire Inc."We wanted a simple BI solution to analyze our sales, project, and quality data. The tool also needed to be capable of integrating multiple tables, creating models to create charts that could be shared seamlessly across teams."
Moises Ochoa
Application Engineer, Cementos Progreso"With Zoho Analytics, the time spent in creating charts, reports and dashboards went down by 50%. More importantly, our software expenses were reduced by 30%!"
Marc Andrew
Senior Developer, Rental Car Manager"Our main alternate would have been Power BI, but we quickly found that the pricing and user-friendliness wouldn't quite work for a lot of our customers."
Frequently asked questions
What is a marketing dashboard?
- A marketing dashboard is a live visual report that pulls data from your marketing tools, such as GA4, Google Ads, Meta, and email platforms, and displays key metrics in one place. It replaces the need to log into multiple platforms or manually compile data every time you need a performance update.
What should a marketing dashboard include?
- At minimum: website sessions and traffic sources, email open and click rates, paid ad spend and ROAS, and conversion metrics tied to your goals. The right metrics depend on which channels your team runs: a pure content team needs different views than a performance marketing team managing paid budgets across five platforms.
Can I combine data from multiple marketing tools in one dashboard?
- Yes. Zoho Analytics lets you pull data from multiple sources. For example, GA4 for traffic, Google Ads for spend, and Mailchimp for email, and blend them into a single unified dashboard. You can compare cross-channel performance without any manual work.
Who uses marketing dashboards?
- CMOs and marketing directors use them for channel oversight and board reporting. Channel specialists, like SEO, paid, and email, use them to track their own KPIs daily. Growth and demand gen teams use them to connect marketing activity to pipeline and revenue without waiting for end-of-month reports.
Can I build a marketing dashboard without technical skills?
- Yes. Zoho Analytics connects directly to your marketing tools and offers prebuilt templates you can use right away. You can also use Ask Zia to create dashboards using simple prompts and get automated narrative insights from Zia Insights.
How do I connect Google Analytics 4 to Zoho Analytics?
- Go to the data sources section in Zoho Analytics, select Google Analytics 4, and authorize the connection with your Google account. Choose your GA4 property, select the dimensions and metrics you need, and your data starts syncing automatically from there.
Can I schedule marketing reports to be sent automatically?
- Yes. Zoho Analytics lets you set up automated email reports on a daily, weekly, or monthly schedule. Your CMO, channel leads, or agency receive the latest campaign numbers in their inbox without anyone having to manually pull and format them.