Winland grew their sales volume by 40% with Zoho Analytics

The company

Founded in 2013 and headquartered in the Monterrey, Mexico, the Winland Group is a leading private holding company in Mexico that primarily runs upscale land-based casinos. They operate seven casinos across the country and have four other brands, including an online casino brand and a commercial leasing business. With over 2.5 million annual visitors, they have built a robust operational model which includes various services such as hospitality and dining.

The challenge

All their operations and numbers were manually tracked through spreadsheets. This meant the team was spending more time with documentation and processes than they had to. The team also found the learning curve and TCO of some of the popular options for business intelligence in the market to be steep and inflexible. This presented a unique challenge where they had to streamline and optimize data and analytics operations, but finding the solution itself was a major hurdle in the process.

The solution

The Winland team started using Zoho Analytics to analyze customer needs and act on them immediately. Customized dashboards were built for different departments such as legal and finance. Winland internal teams found Zoho Analytics to be customizable and user friendly, which allowed them to deploy customized analytics for various functions with high acceptance .

Benefits and ROI

Winland was able to efficiently automate, streamline, and make insights available to the right stakeholders at the right time. This resulted in a significant jump in their sales volumes by approximately 40%. Additionally, it has made their team more agile by helping them reduce their decision-making time.