THG Ingenuity streamlined their reporting cadence by consolidating data from different systems using Zoho Analytics to make key decisions.

About

THG Ingenuity is a B2B end-to-end ecommerce solutions provider delivering profitable, long-term growth to brands and retailers through customer and commercial success. It offers deep expertise in marketing, strategy, delivery, courier management and more. Headquartered in Manchester, the organisation has three divisions: THG Commerce, which is an ecommerce technology platform; THG Fulfil, which is the logistics arm that manages everything from warehousing to delivery; and THG Studios, which is the creative arm that handles production and branding. Across its divisions, its team has worked with brands such as The Range, Holland and Barrett, MyProtein, LOOKFANTASTIC, and Cult Beauty.

Summary

THG Ingenuity needed to consolidate data from multiple systems to improve their reporting cadence. With Zoho Analytics, they've generated hundreds of reports as part of multiple workspaces, which has enabled them to sync data from different applications, including several other Zoho platforms and applications like ServiceDesk Plus. These reports have aided them in pipeline management, tracking marketing activities and conversion rates, data-led decision-making, and more. Zoho Analytics has helped the team combine huge volumes of data from different sources into a single report and drill down to view specific deals. In fact, Zoho Analytics currently houses 50 million rows of data across 17 different workspaces.

THG Ingenuity's Head of Revenue Operations, Andrea Marks, particularly enjoys Zoho Analytics' capacity to slice and dice data in endless ways. "It's really good that I have multiple ways of reporting," she says. She leverages graphs, charts, pivot tables, and widgets to interpret the group's data and to illuminate trends, forecasts, and anomalies. These are used to prepare high-level reports for board meetings and are shared directly with THG Ingenuity's CEO and Chairperson each week, ensuring all stakeholders are aligned on key metrics.

As this global enterprise continues to grow, Zoho Analytics will continue to play a pivotal role in THG Ingenuity's business intelligence reporting and will drive ongoing data-led decision-making. To harness its full potential as its data volumes expand, the team has chosen to hire an in-house developer. "As we are so happy with Analytics, we have invested in a developer to help us build and manage more reports," Andrea remarks.