Inventya centralizes business data with Zoho Analytics

About Inventya

Inventya, headquartered in Warrington, UK, is a business consultancy founded in 2010. It specializes in growth and scale-up assistance, particularly for startups, SMEs, universities, and research-led organizations. It helps secure funding, navigate grant and R&D tax incentive processes, develop commercialization and market strategies, and enhance competitiveness on a global scale.

Summary

Inventya uses Zoho Analytics to centralize data from multiple business systems into a single, unified platform. By consolidating CRM, sales, and operational data, the company gained visibility into their business, enabling them to make more informed and proactive decisions rather than reacting to outdated spreadsheets.

They tracked performance indicators related to growth, including lead generation, sales conversions, client outcomes, and internal productivity measures, all supporting scale-up efforts.

Automated reporting reduced manual effort and eliminated reliance on spreadsheets, significantly improving productivity across teams and freeing resources for other growth initiatives. The interactive reports and dashboards made complex data easy to understand for stakeholders across the company.