Bijnis doubles down, boosting revenue 150% with Zoho Analytics

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    50Users
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    Substantial amount of time saved
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    3Different Data Sources

"I think Zoho Analytics is the best solution on the market. It's quite intuitive and the interface is user-friendly."

Hardeep Singh
Business Analyst, Bijnis

About Bijnis

Bijnis, is one of the user-friendly e-commerce platform that primarily focuses on connecting manufacturers, wholesalers, and suppliers with retailers, shopkeepers, and businesses across industries. Bijnis aims to streamline the procurement and supply chain processes for small and medium sized businesses (SMBs) across India.

Challenges

Bijnis, as a start up, wanted to expand its customer base. The sourcing, marketing, sales and business development teams needed up-to date insights to achieve their goal effectively.

Each team had its own set of unique requirements.

  • The sourcing team had to stay updated on suppliers, products, material quality, compliance, and costs.
  • The marketing team wanted real-time insights into customer demographics and web analytics.
  • Sales and business development team needed to keep track of leads, sales funnels, customer data, competitor and market research, industry reports, partnership data, and more.

For instance, the on-site sales team requires hourly insights on the buyer, and performance metrics of the factories monitored closely to close the deals successfully.

Apart from this, the senior management wanted end-to-end insights on the business.

Hardeep Singh, a business analyst at Bijnis, along with his team, works with data spread across AWS, MS Excel, and Google Sheets. AWS is the data warehouse where Bijnis' transactional data is stored. Other data, such as information related to support calls, is stored in Google Sheets and MS Excel.

Teams at Bijnis needed to analyze data on an hourly or daily basis, which was nearly impossible to do in Excel or Google Sheets. The company began searching for the right BI platform and started using Klipfolio for analysis. But analysts at Bijnis soon found that, in Klipfolio, customization was limited, modifying charts was difficult, and there was a lag in processing large amounts of data.

Bijinis wanted a BI platform that could:

  • Connect and sync with different data sources.
  • Handle a large volume of data.
  • Support query functions.
  • Visualize data with widgets, charts and dashboards.
  • Extract in-depth business insights.
Bijnis doubles down, boosting revenue 150% with Zoho Analytics

"The teams required crisp analysis, and we needed a more robust solution to support our fast-growing company."

Hardeep Singh
Business Analyst, Bijnis

Solution

Bijnis evaluated various BI tools, like Power BI and Tableau, but determined they were too costly. The company faced a tough balancing act between ensuring affordability and finding a solution with robust functionality.

Zoho Analytics came as a peer recommendation. After evaluating the platform, Singh's team found that it exceeded their expectations with powerful analysis and visualization capabilities at a compelling price.

Now, Bijnis analysts can easily upload data from AWS, Google Sheets, Excel, and other apps into Zoho Analytics. The team is working on automating the process to save time and ensure consistency.

Singh particularly appreciates the utility of query and pivot tables. Once a query is crafted, Zoho Analytics ensures that data updates occur hourly or daily as required, while pivot tables effortlessly organize the dataset.

Bijnis uses Zoho Analytics for:

  • Order analytics: To understand trends and patterns in order volume, value, and frequency, and find ways to fulfill orders more effectively.
  • Demographic analytics: To learn more about buyers and implement targeted marketing and business development strategies.
  • RTO [Return to Origin] analytics: To analyze the rate at which packages are returned to the sender and find solutions to avoid unnecessary returns.
  • Revenue analytics: To monitor revenue streams and evaluate the potential of new opportunities and initiatives.
  • Sales analytics: To understand how various factors affect sales performance and discover new ways to drive growth.
  • Product data:  To keep track of product status, demand, and other key details.
  • Customer analytics: To analyze the LTV [Life Time Value], RPU [Revenue per unit], and a lot more.

"Zoho Analytics became very handy to us. We saved huge amount of time in reporting and there was a boom in our industry"

The key benefit that Bijnis achieved using Zoho Analytics is a 150% increase in revenue. This boom is largely attributed to the ability of the teams to extract powerful insights from their data using Zoho Analytics.

Previously, the team spent nearly an hour on reporting everyday to generate the required information. Using Zoho Analytics, Hardeep spends one hour to create each report, and the data gets synced automatically every three hours. This saves the team a substantial amount of time and has enabled the company to increase productivity and growth.

He also mentions that previously these reports were shared only once in a week and decision-making was hampered. With Zoho Analytics with its crisp analysis enabled them to receive more prompt reporting and analysis, increasing leadersghip's ability to make well-informed decisions promptly which directly supports the company's revenue growth.

Benefits & results

The user-friendly and intuitive interface of Zoho Analytics encouraged Hardeep's colleagues from other team to create their own reports and dashboards. Since Zoho Analytics has a smooth learning curve they started building query tables in no time. This reduced the dependencies internally and enabled Bijnis to build a data-first culture across the organization.

    IT- related perks

  • Significant time savings from making report creation a one-time activity.
  • Data sync time was at it's all time low.
  • Data was synced every 3 hours which enabled Hardeep deliver live and updated insights.
  • Enabled precise analysis and better insight for the business.
  • 150% increase in revenue.
  • Increased overall productivity.