A recent study revealed that 3.2 billion people use social media. With over 42% of the human population on it, every business—be it a small local shop or a big MNC—must have a strong social media presence. That said, being active on social media without measuring the impact is like painting a picture with your eyes closed. It won’t give you good results.

Social media

This is why a powerful BI platform like Zoho Analytics offers direct integration with top social media platforms like Facebook, Twitter, YouTube, and more. In this post, we’re going to go over the top 5 reasons why you need to start analyzing your social media data right away.

Understand your audience better

If you’re managing a social media account, it’s crucial to analyze and understand your followers. Understanding your audience will help you create content that resonates better with them. And knowing which country, age group, language, and industry your audience belong to will go a long way towards creating targeted content.

Click here to see the entire dashboard.

The above dashboard can give you critical information about your follower base, from age and gender to profession, region, and a lot more. Based on this information, you can come up with the best content strategy, and find the right time to post region-specific content and increase your reach.

Measure the impact of your ad campaigns 

Are you measuring the reach and impact of your social media ad campaigns? Are your ads leading people to your landing pages? Are you getting sufficient conversions from these campaigns? And which ads are performing well?  

These are some of the questions you might want to ask once you launch a new ad campaign on Facebook, Twitter, or YouTube. Cracking the code to running a successful campaign takes time and multiple iterations. Analyzing your ads can give you accurate insight into their impact and reach, and help you optimize your social media campaigns and their spend efficiently. It’ll also help you save time that would otherwise be spent on guesswork.

Not just that, Zoho Analytics also helps you quickly combine any data—such as your marketing or financial data—from various sources, along with your social media data, to derive cross-functional insights. For example, you can blend your marketing budget data with your ad campaign data, build a complete funnel to see your ad performance and effectiveness against your spend. This way, you can get end-to-end insights and manage your ad campaigns successfully.

Click here to see the entire dashboard.

Identify content that works

Creating the right content keeps your audience engaged and increases your brand awareness. The dashboard below shows you a profile’s engagement stats.  

And this dashboard below gives you a bird’s eye view of:

  • Likes/favorites, shares/retweets, and comments on your posts

  • What type of content (photos/text/videos) performs well

  • Devices your content is consumed on

  • Reach and impressions (views) of your posts

  • Profile views and clicks that each of these posts bring.

This will help you plan and create tailor-made content that will strike the right chord with your followers. This will also significantly reduce the time you might otherwise spend guessing.

Click here to see the entire dashboard.

Analyze your competitors’ strategy

While you plan, execute, and experiment with your social media strategy, you can also learn a lot from your competitors. Zoho Analytics’s competitive analytics will help you fine-tune your strategy and benchmark your growth against your rivals. You can instantly track key metrics on post frequency, engagement, and even the keywords used—among many other options. Using this knowledge, you can make necessary changes and evolve your social strategy to increase your reach and outperform your competition.

Click here to see the entire dashboard.

Boost ROI

At the end of the day, it all comes down to having a good return on investment from all your marketing efforts and money spent. This return could be things like increased conversions or sales, better brand awareness, a reduced load on technical support teams, or boosted website traffic and customer engagement.

Analyzing your social media data will help find and bridge the gap between where you are and where you want to be in the digital marketing space. It enables you to build a foolproof social strategy that will grow your channel and business.

Social media platforms are highly crowded, competitive, and can sometimes be overwhelming. Analytics can help you stand out from this crowd, steer through it easily, and come out successfully.

Are there any other important metrics you track? Let us know in the comments below. We’re all ears. 🙂

Oh, and keep an eye on this space, as we’ll be analyzing many of the critical metrics businesses need to analyze in order to make it big on Facebook, LinkedIn, YouTube, and more.  

Join us for our next webinar, to talk about all things data!

Learn more about Social Media Analytics.

Supraja Krishnan
Marketing Analyst

This site uses Akismet to reduce spam. Learn how your comment data is processed.