Zoho Analytics for Market Research
Gain actionable market insights for data-driven business decision-making.
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Market Intelligence
Identify target markets, explore market dynamics in terms of interesting trends and correlations. Benchmark your business against competition and understand factors that drive consumer behaviour and revenue growth.
Market-Opportunity Analysis
Leverage a variety of sources to gather a complete picture of your target market - Size, Segments and Opportunities, Key drivers for growth, optimum channel strategy and pricing etc.
Competitor Analysis
From strategic overviews of your company's competitive landscape to understanding your competitors' next moves, stay ahead by analysing information from various sources.
Survey Analytics
Good survey analytics is about careful interpretation of the collected data to meet the survey objectives. Uncover valuable, deeper insights by combining survey data with other relevant data available, do deep regressive analysis and represent them using powerful data visualisations.
Market Segmentation
Clearly pinpoint customer segments and generate in-depth profiles in terms of their behavioural habits, product (or) service preferences and effective ways to reach and engage these segments.
Product Development
Analytical research in the early stages of the product life cycle will help in bringing out more demand-relevant and profitable products. It is very much useful in Idea screening, Concept testing, Test marketing etc.
With Zoho Analytics, you get
Data Preparation
Data required for further analysis is continuously gathered and blended from a wide range of scattered data sources, including files, feeds, databases, cloud platforms, and other business applications.
Deep collaborative analytics
Build powerful reports, dashboards and perform ad-hoc exploratory, multivariate analysis with an intuitive drag-and-drop interface. Collaborate instantly with peers through contextual comment threads and report sharing.
Low-code/no-code integration
With elaborate customization and robust APIs for data integration, modelling, authorization, custom styling, and dynamic reports embedding, Zoho Analytics enables the tightest possible integration with minimal or no coding.
AI-augmented analytics
Get instant insights from Zia, Zoho's conversational AI assistant that uses ML and NLP to perform auto-analysis. Take advantage of Zoho Analytics' remarkably accurate smart forecasting, with ML-based predictive analytics.
White-label analytics
Get a powerful BI, reporting, and analytics capabilities available through a standalone portal, that is entirely customizable to your brand's theme and specifications.
Hear from our Happy Customer
"With Zoho Analytics, we get precise insights on which store has the highest sales, and which styles are more preferred by our customers, by city and by state. We also have good visibility on the exact stock levels in each of the leading multi-branded stores across India on any typical day. These were not possible before."
Rupendra Nigam
Vice President of IT, Spykar Lifestyles