Websites

Using Compelling Featured Images on Your Blog Posts

While your blog titles should be compelling enough to draw readers in, your featured images will likely be the first thing a reader sees. These images should be unambiguous and relevant to your post, SEO friendly, reflective of your brand... and used legally. Read more

Testimonials Checklist

So you're ready to up your testimonials game? Use our testimonials checklist to make sure you take all the right steps when it comes to collecting reviews, requesting testimonials, and placing them intelligently on your website. Read more

Choosing the Right Design and Functionality for Your Blog

By "good design and functionality," we mean that your blog content is intuitively categorized and easily navigable, your most valuable posts are readily available, your conversion paths are evident, your readers can interact with your posts, and the page is an aesthetic delight. Read more

Building Your Blog’s Audience

Once your blog content starts growing, you'll want to consider a deliberate promotional strategy to build your audience and reach prospects more quickly than your SEO efforts will. Methods include everything from guest blogging, to outbound links, to syndication. Read more

How to Hire a Freelance Blogger

If you're running a small business on your own or don't have in-house writers, you may need to hire a freelance blogger for your business. Where to search, how to write an effective job description, and what are the steps in the hiring process? Don't worry; we've got you covered. Read more

Business Blog Checklist

We'd understand if you're overwhelmed by the sheer number of best practices we gave you in our business blog content. This checklist gathers them all in one place, and is the perfect resource for you to print out and keep near on your own blogging journey. Read more

Best Testimonials Pages: 4 Examples to Learn From

Testimonials are among the most powerful (and free!) marketing tools your company has. Good ones build your company's credibility and reputation, and can sway the strongest of cynics. The best testimonials pages present strong reviews while considering UX and conversions. Read more

3 Examples of Effective Ecommerce Websites

Your ecommerce store faces obstacles to conversion that brick-and-mortar stores don't face. The best ecommerce businesses succeed through remarkable imagery and multimedia, copy that details all product specs and policies, and UX elements that move users through the funnel. Read more

Our Best Examples of Effective Business Blogs

Your business blog is where you'll consistently offer content marketing that educates and meets prospect and customer needs, confirms your business as an authority, and converts grateful readers—again and again—over the long term. But the best business blogs are about so much more than good copy. Read more

3 Examples of Effective, User-Friendly Web Forms

Web forms allow site visitors to interact with your company and let you gather important information from them. But users won't fill out forms that don't move them through the process quickly and intuitively. The best web forms are frictionless, and offer small but significant UX elements. Read more