Increasing Conversions and Engagement on FAQ Pages

While it functions as a self-help station of sorts, your FAQ page should be much more than that. Indeed, it may be one of the strongest sales tools available to you. So make it a space for user interaction—through conversion opportunities, contact options, and feedback features. Read more

5 Strategies for Soliciting New Testimonials

Asking customers for testimonials gives you much more control over which features of your product or service get emphasized than searching for unsolicited good words about your business does. That's why the direct ask is so powerful. Read more

Using Images and Videos on Your Company Homepage

If the goal of your company homepage is conversions, you'll want to put some deep consideration into your hero images, multimedia, and image optimization. You'll also want to know where to find stock images if a photographer isn't in your budget. Read more

Telling Your Business Story Through the About Page

There's a reason you chose the business you chose. That reason has a story behind it, and that story is what makes you unique among your competitors. Humanize your company by describing your values and the "why" of your existence. Read more

Writing Killer Blog Posts

When a visitor lands on any of your posts, they should be on the threshold of a treasure trove of content written with their best interests in mind: compelling titles, immaculate copy written in your unique voice, about topics that respond to what your readers really want to know. Read more

Best Practices for CTA Placement

Your CTA placement will depend upon the complexity and price of your offering: It should be placed conveniently at the point at which your prospects are ready to click. Good button placement also means using negative space effectively and adhering to the "one page, one CTA" rule. Read more

Contact Us Forms and Pages

A lot rides on your Contact Us form: It's often your company's first point of contact not only with your prospects, but with every visitor type who comes to your website. Yet contact forms on the whole have a dismally low conversion rate. Design a contact form that inspires communication. Read more

Best Questions to Ask for Better Testimonials

How you ask your survey questions makes all the difference between a weak testimonial and a persuasive one. Posing strong questions helps clients give you powerful "before-and-after" content for your testimonials... just be careful about staying honest as you edit their responses for your website. Read more

Homepage Checklist

Print out our homepage checklist and keep it near as you're creating or updating your business homepage. It will help ensure you've included all the important elements (and more!) we've discussed in this homepage content. Read more

FAQ Page Checklist 

Now it's your turn to put together your company's FAQ, using some combination of your own intuition, your experience as a site user... and this checklist that summarizes all the best practices we've discussed.  Read more

CTA Button Checklist 

As you surely know by now, there are quite a few essential elements that go into a stellar call to action. Keep this checklist close with every CTA you add to your site, to ensure you're abiding by best practices. (And then TEST, to ensure those best practices are best for YOU!) Read more

Improving Engagement and Conversions on Your About Us Page

True, your About page is there to tell your company story. But underlying that, the About Us page has a more fundamental purpose: to drive prospects further down the sales pipeline. Build your About page to maximize conversions and engagement. Read more

Coming up with Good Ideas for Your Blog Posts

"Blog once a week?! I'll run out of things to write about!" We've heard it... and we haven't seen it happen yet with bloggers who pay attention to their customers and their industry at large. Strategies for creating new blog content include everything from crowdsourcing to reader surveys. Read more

Online Scheduling Forms and Pages

Exceptional UX on an online scheduling page means a no-distractions, no-surprises, mobile-friendly set of forms with as few fields as possible and a clear path for your prospective client. See how a few service-based businesses do all these things on their own scheduling pages. Read more

Examples of Great Testimonials

There are more mediocre testimonials out there than there are exemplary ones. See some of those outstanding testimonial examples in action, and understand what elements make them so good. Read more

About Us Page Checklist

This checklist contains the most important elements of a business About page. It's worth keeping close as you write, organize, and design your own About Us page—just to ensure you don't neglect any of the important stuff. Read more

Types of Business Blog Posts

You've got your blog topics mapped out for the next few months. Now, how do you write post after post while offering your reader variety (and not boring yourself)? There are many blog post types you can choose from to get your creativity flowing and to help your content marketing efforts thrive. Read more

Web Form Checklists

Now it's time to design your company's web forms, using your own intuition and user experience... as well as our web form checklists. Print them out and keep them nearby as you work. This way you're sure to start out on the right foot—with proven best practices. Read more

Using Testimonials to Increase Conversions

Your clients' good words have been collected... but the work isn't finished yet. Now it's time to strategize where to prominently and intelligently place them on your business website, and to use design elements to draw your visitors' eyes to them. After all, those testimonials are there for the sake of conversions. Read more

Using Compelling Featured Images on Your Blog Posts

While your blog titles should be compelling enough to draw readers in, your featured images will likely be the first thing a reader sees. These images should be unambiguous and relevant to your post, SEO friendly, reflective of your brand... and used legally. Read more

Testimonials Checklist

So you're ready to up your testimonials game? Use our testimonials checklist to make sure you take all the right steps when it comes to collecting reviews, requesting testimonials, and placing them intelligently on your website. Read more

Choosing the Right Design and Functionality for Your Blog

By "good design and functionality," we mean that your blog content is intuitively categorized and easily navigable, your most valuable posts are readily available, your conversion paths are evident, your readers can interact with your posts, and the page is an aesthetic delight. Read more

Building Your Blog’s Audience

Once your blog content starts growing, you'll want to consider a deliberate promotional strategy to build your audience and reach prospects more quickly than your SEO efforts will. Methods include everything from guest blogging, to outbound links, to syndication. Read more

How to Hire a Freelance Blogger

If you're running a small business on your own or don't have in-house writers, you may need to hire a freelance blogger for your business. Where to search, how to write an effective job description, and what are the steps in the hiring process? Don't worry; we've got you covered. Read more

Business Blog Checklist

We'd understand if you're overwhelmed by the sheer number of best practices we gave you in our business blog content. This checklist gathers them all in one place, and is the perfect resource for you to print out and keep near on your own blogging journey. Read more

Best Testimonials Pages: 4 Examples to Learn From

Testimonials are among the most powerful (and free!) marketing tools your company has. Good ones build your company's credibility and reputation, and can sway the strongest of cynics. The best testimonials pages present strong reviews while considering UX and conversions. Read more

3 Examples of Effective Ecommerce Websites

Your ecommerce store faces obstacles to conversion that brick-and-mortar stores don't face. The best ecommerce businesses succeed through remarkable imagery and multimedia, copy that details all product specs and policies, and UX elements that move users through the funnel. Read more

Our Best Examples of Effective Business Blogs

Your business blog is where you'll consistently offer content marketing that educates and meets prospect and customer needs, confirms your business as an authority, and converts grateful readers—again and again—over the long term. But the best business blogs are about so much more than good copy. Read more

3 Examples of Effective, User-Friendly Web Forms

Web forms allow site visitors to interact with your company and let you gather important information from them. But users won't fill out forms that don't move them through the process quickly and intuitively. The best web forms are frictionless, and offer small but significant UX elements. Read more

The Best CTA Buttons: 3 Examples to Learn From

The call-to-action button is a small website element that makes a huge difference to your business. It's where the conversion is made (or isn't). It's your final act of persuasion. The best CTA buttons are well-designed, contain compelling copy, and are intelligently placed. Read more