UX

Introducing the Business Website Homepage

A good homepage attracts visitors through SEO and keeps them there with remarkable UX. It describes your business with prospect-oriented copy. It generates leads before sending visitors on. See an example of a homepage that does these things successfully. Read more

Introduction to Web Forms

The data entered into your email signup, account creation, contact us, and scheduling forms will be dropped into different platforms, from your CMS to your subscription management software. But there are some general best practices that all these forms have in common. Read more

Introducing the CTA Button

In some sense, your CTA button is the most important element of every webpage, because it's here that a conversion opportunity is either won or lost. Be aware of the CTA's importance... and be willing to test. Read more

Button Design: Making Your CTA Pop

Button design elements include size, shape, color, dimensionality, responsiveness, and any icons the CTA may contain. These elements may seem inconsequential, but A/B tests show they have a significant impact on user behavior. Read more

Cultivating a Diverse Set of Visitor Journeys

There's a full user spectrum to consider on your homepage, including your different buyer personas and the different journeys each of those personas will take through your sales pipeline. Make your homepage speak to all of them.  Read more

Email Signup Forms

Email marketing remains the most powerful online means of converting prospects into customers... which means the bigger your email list, the stronger your business. An email signup form is your simplest tool for this form of lead generation. Make it compelling. Read more

Prioritizing User Experience (UX) on Your FAQ Page

Once you're on your way to writing the most useful FAQ content you can offer, it's time to consider design. To ensure great UX, you'll want to consider ease of navigation, enabling search, and a prominent page link on various pages on your site. Read more

Optimizing Your Homepage for Mobile Users

Mobile visitors will be viewing your site on smaller screens, navigating with their fingers, and searching under different circumstances than your desktop users. Optimize for these users through responsive design, adaptive design, or a dedicated mobile site. Read more

Button Copy: Making Your CTA Persuade

Your button copy needs to tell your prospect what they'll receive when they click. It should appeal to your prospects' best interests, create a sense of urgency, and possibly be spoken from your prospects' point of view. What's more, it should do all of this in only a few words. Read more

Account Creation Forms

Account creation forms are higher-commitment interactions than email signup forms: At this stage, prospects are on the threshold of conversion. It's the job of your account creation form to facilitate that conversion by making the UX as clean and smooth as possible. Read more