UX

Best Design Practices for Your Product Pages

With individual product pages, you have the opportunity to display every product you offer—in all its glory. This is your chance to prove that each of your products is worthy of your business's name. Here are best practices for doing so. Read more

Best UX Practices for Your Ecommerce Shopping Cart

Average shopping cart abandonment rates have exceeded 68% every year since 2011—a surprising fact given the remarkable advancements made in ecommerce sophistication in that time. Learn best practices for better conversions in your online shop. Read more

Improving Conversions on Your Checkout Page Through Great UX

Most of the reasons consumers give for checkout page abandonment—long processes, concerns about security, bad site navigation—can be rectified through better UX. Learn the traps, and how to avoid them. Read more

Best Practices for Live Chat

When your website visitors have a question, 73% of them want to answer it on their own... and they want to do so while they're still on your website. Live chat will give them the opportunity to do so. Learn best practices to give them a great chat experience. Read more

5 Top Tips for Your Business Website

Your business website is your storefront, your virtual salesperson, and the cover of the proverbial book by which your business will be judged. It’s also... Read more

Choosing the Best Payment Gateway for Your Ecommerce Business

A payment gateway supports the series of back-end communications that must occur for a consumer to make a purchase on your ecommerce site. You'll have a lot of options to choose from. Learn the difference between modern and classic, hosted and integrated gateways... and know what to look for in a gateway provider. Read more

Deciding What to Charge Your Customers for Shipping

Shipping is the biggest expense an ecommerce business has to contend with—and shipping costs are the #1 reason for cart abandonment—so it's crucial to get this right. You'll have some factors to consider to find the "sweet spot" of shipping—prices consumers are willing to pay AND that cover your costs. Read more

Writing a Returns & Refunds Policy that Gets You Conversions and Customer Loyalty

Your shipping policy and your returns policy will probably be the two most-read documents on your ecommerce website. It's worth remembering that around 30% of products ordered online are returned... but a good Returns & Refunds policy can offset that loss by generating more sales and bringing satisfied customers back. Read more

Writing Your Ecommerce Privacy Policy

As an ecommerce business, you can't escape collecting data about consumers—to complete transactions, to subscribe users to your email list, or to improve user experience and conversion rates on your site. But you've got to let consumers know you're collecting it—and what you're doing with it. Here's how. Read more

Creating the Terms & Conditions for Your Ecommerce Site

A Terms & Conditions is the set of rules that governs your relationship with your site visitors and customers from beginning to end. Think of it as a code of conduct that lays out the roles and responsibilities of all parties. Learn why you need one, what topics it should cover, and what best practices are for writing and disseminating it. Read more