Deciding which method of primary research is the best strategy for your market research question is big enough to be its own topic. In the last... Read more
Market Research
Conducting Observational Research for Your Business
In previous sections, we’ve discussed various forms of primary market research: research that draws information directly from prospects and... Read more
Introducing Brand Positioning
When Lyft came onto the ride-sharing scene in 2012, it was up against a company that had—in just four years—become a giant in an industry of its... Read more
Discovering How Your Brand is Currently Perceived
In our introduction to brand positioning, we stressed that your company’s positioning strategy should ultimately revolve around the primary value... Read more
Understanding Your Competitors' Brand Positioning
As we’ve been discussing, a skillful positioning strategy is one that strongly differentiates your brand from every other brand in your industry.... Read more
Strategies for Differentiating Your Brand
If you’ve been following along on our brand positioning journey, by now you’ve taken stock of how your business is currently perceived by your... Read more