Ecommerce

SEO 101 for Ecommerce: Finding the Best Keywords for Your Online Store

Good ecommerce SEO means discovering what your market is searching for; and optimizing your page titles, meta descriptions, tags, and product descriptions with the strongest keywords. Use Amazon, your competitors, and more for keyword research. Read more

What Makes a Good Keyword for Ecommerce?

There are four characteristics of great ecommerce keywords: They have decent search volume, low competition, high buyer intent, and high relevance. Learn what each of these elements means... and what tools to use to measure it. Read more

Best Practices for Ecommerce Keyword Placement

You've done your research and narrowed down your keywords: Now it's time to place them strategically on product and category pages without cannibalizing. Learn how to assign keywords to pages to help Google understand what you want to rank for. Read more

Writing Killer Product Descriptions that Convince and Convert

A good product description does more than "describe" the product at hand. It sells your product by educating consumers on its benefits, its USP, the pain points it solves, and why it's the best possible solution for them. Make the most of this ecommerce element. Read more

Using Psychology on Product Pages to Increase Sales

The best product pages leverage psychology to influence prospect behavior and boost online sales—by invoking feelings of urgency, desire, excitement, trust, and/or the fear of missing out. Incorporate these strategies where it most counts. Read more

The Best Ecommerce Product Copy We’ve Seen

There's nothing like seeing great ecommerce copy elements come together at once. Take a look at four of our favorite online shops, and follow along as we point out the elements that make those pages so good. Read more

Introduction to Product Photography

It takes mere milliseconds for a prospect who's landed on your website to process your imagery and come to a conclusion about your brand. To say that images are powerful is an understatement. Learn the benefits of great product photography, along with the pros and cons of DIY and outsourcing. Read more

DIY Product Photography: Getting Your Equipment Together

It's absolutely possible to create stellar product images without breaking the bank on expensive equipment... but you'll need more than a camera for this undertaking. Here's a catalogue of items to gather for your "photographer's toolbox"—including a comparison of DSLR and smartphone cameras. Read more

Editing Product Images for Your Ecommerce Site

Your goal is to create images that represent your product as accurately as possible... so by "editing," we mean "polishing." Background removal, color correction, and shadow manipulation are processes you should consider for your photography workflow. We also offer a list of tools, along with tips for finding a professional image editor. Read more

Best Practices for Optimizing Your Product Images

From a product photography perspective, "optimization" means ensuring your images load quickly and the keywords associated with them align with prospects' search queries. Both concern user experience and mean traffic for your website. Learn about file types, reducing file sizes, and coming up with keyword-rich file names and alt text. Read more