We began our examination of SEO best practices in the previous ebook, where we covered optimizing your product images. Now that you’ve taken care of... Read more
Ecommerce
What Makes a Good Keyword for Ecommerce?
We began our dive into ecommerce keyword research in the previous section, where we defined search engine optimization (SEO); helped you clarify your... Read more
Best Practices for Ecommerce Keyword Placement
If you’ve been following along with us on our ecommerce journey, you’ve just done your keyword research, and you’ve chosen the best possible... Read more
Writing Killer Product Descriptions that Convince and Convert
If you’ve been reading our ebooks as you set up your ecommerce store, you’ve got a batch of strong product photographs that are ready to go live.... Read more
Using Psychology on Product Pages to Increase Sales
In the last section, we guided you through a number of best practices for product descriptions. Over the course of that exploration, we touched on... Read more
The Best Ecommerce Product Copy We've Seen
Over the course of the preceding pages, we’ve dug into best practices for the copy on your ecommerce site’s product and category pages. We began... Read more
Introduction to Product Photography
In the first ebook of this series—Building Your Ecommerce Website—we walked you through the groundwork of setting up your site, including the... Read more
DIY Product Photography: Getting Your Equipment Together
If you’ve read our introduction to product photography, you’re probably clear by now about whether you’re going to outsource your product images... Read more
Editing Product Images for Your Ecommerce Site
As a general business practice, we wouldn’t advise staunchly maintaining “perfection” as a goal: Otherwise, you’ll never bring your product to... Read more
Best Practices for Optimizing Your Product Images
Over the last few sections, we’ve offered you a primer on ecommerce product photography—from the equipment you’ll need to take strong product... Read more