If you’ve been following along with us on this market research journey, you’ve already conducted a situation analysis to determine your... Read more
Data Collection Methods
Creating a Killer Market Research Survey
Sometimes the best way to discover what your target market really thinks of your business is simply to ask it. If you’ve been in business for more... Read more
Using In-Depth Interviews and Focus Groups for Your Market Research
In the last section, we tackled the market research survey—that fixed set of questions you send out to a segment of your market for feedback on some... Read more
Best Practices for Moderating and Analyzing Interviews and Focus Groups
Deciding which method of primary research is the best strategy for your market research question is big enough to be its own topic. In the last... Read more
Conducting Observational Research for Your Business
In previous sections, we’ve discussed various forms of primary market research: research that draws information directly from prospects and... Read more