Customer Personas

66 Questions to Help You Craft Realistic Customer & User Personas

At its heart, business is about people. Interacting with people, showing them why your product or service is the best, and using that product or... Read more

Identifying the Customer Personas and Keywords for Your Homepage

Getting the right traffic to your website requires that you create your customer persona, understand their pain points, and recognize what they search for when they're online looking for answers. This is how you'll determine your keywords for your SEO efforts. Read more