Online Shops Checklist 

Online Shops | April 16, 2018 | 2 min read

As you probably know if you run an online shop, there’s more that goes into this type of business website than meets the eye (literally and metaphorically). There’s design, imagery, and copy to take into consideration; there’s user psychology to respect; there’s UX to keep in mind—perhaps especially when it comes to the forms on your checkout pages. The homepage serves a different function than your product pages do; and those distinctions are crucial to remember. But there’s no need to hold all this information in your head: The below checklist will remind you about all the details.

☐ I prioritize high-quality product imagery on both my online shop homepage and my product pages

☐ My products are categorized intuitively and simply on my homepage; I don’t overwhelm visitors by showing all my products at once

☐ I display my best-sellers and new arrivals prominently on my homepage

☐ I display sales, deals, and specials in a promotional area on my homepage

☐ My online shop homepage shouts out my company’s value proposition

☐ My shop’s search feature is prominent and persistent

☐ My homepage is transparent about my shipping and returns policies (better yet, they’re free!), and I display accepted methods of payment prominently

☐ I identify products that are out of stock long before prospects reach the checkout page

☐ The images on my product pages show my products from various angles and in every color they come in, and include a zoom feature

☐ My product images include lifestyle content

☐ Where appropriate, I offer videos on my product pages

☐ I offer a wishlist feature on my product pages for prospects who aren’t quite ready to buy

☐ My product titles are straightforward, descriptive, and SEO-friendly

☐ I’ve made my product descriptions as compelling as possible (including features, benefits, pain points solved, etc)

☐ I offer product reviews that can be filtered by users on my product pages

☐ I show related and recommended products on my product pages

☐ My product pages use psychology to increase conversions (urgency and scarcity principles, trust badges, etc)

☐ My shop visitors can see their cart details in a persistent cart summary that shows the total cost at all times

☐ I chose the timing of account creation based on my company’s priorities; and I’ve weighed carefully whether or not to make users register before they checkout

☐ My checkout is enclosed

☐ I offer my company’s contact information—and maybe even a live chat—on my checkout pages

☐ If my checkout process requires more than one page, I offer users a progress indicator

☐ My customers see a confirmation page as soon as they’ve clicked on the “Purchase” CTA

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