Essential Guide to Marketing Automation

Marketing automation can save resources while increasing sales and conversion rates. What does "marketing automation" mean and how can you get started? Read our guide to find out how your business can use it most effectively.

Chapters

How to Create an Actionable Marketing Automation Plan

It's tempting to jump into marketing automation headfirst, but you'll get much better results if you create a strategy first. Follow our tips to learn how. Read more

8 Marketing Automation Examples & Workflows

Learn what a marketing automation workflow looks like and how you can use them in your business to get and retain more customers, regardless of how big your business or marketing team is. Read more

Marketing Channels: Cross-Channel Marketing Strategies and Examples

What, exactly, is a marketing channel? How many should you be using? And which ones should you focus on? Learn all of this and more in our guide to using multiple channels as part of your marketing automation strategy. Read more

How to Audit Your Marketing Results

Learn how to audit your marketing data so that you can know your customers better, create more effective marketing, and move towards a data-based strategy. Read more

5 Strategies for More Effective Email Marketing

Email marketing isn't as easy as simply sending out an email. There's a lot to learn if you want to keep up with the competition. But educating yourself doesn't have to be difficult. With this article, we're shedding some light on the ins and outs of email marketing through 5 different data-backed strategies. Read more

Introduction to Market Research: What It Is and Why You Need It

The term "market research" describes the whole collection of strategies used to gather information about your target market, your industry, and your business: It answers virtually every question you might ask concerning these things. Learn in detail what it entails, what its benefits are, and when to conduct it.  Read more

Introduction to Market Research: When and How to Start

Welcome back to our introduction to market research! As you probably remember, we first introduced the idea of market research by comparing it to solving... Read more

Conducting a Situation Analysis: The SWOT Analysis

A SWOT analysis is a type of situation analysis that asks you to identify your business' strengths, weaknesses, opportunities, and threats—giving you a broad sense of where you stand, and ultimately, helping you home in on a topic for your market research. Learn how to conduct a powerful SWOT. Read more

Using Your SWOT Analysis to Drive Your Market Research

The term "market research" research describes the whole collection of strategies used to gather information about your target market, your industry, and your business: It answers virtually every question you might ask concerning these things. Learn in detail what it entails, what its benefits are, and when to conduct it. Read more

Conducting Competitor Research 

You know as well as we do how crucial it is to know your competition intimately: How can you make decisions without understanding the broader realm in which your business operates? Learn how to identify both direct and indirect competitors... and where to go to find out as much as you can about how they operate. Read more