Web Forms

Forms are a key part of any website, whether they're for appointment scheduling, newsletter subscription, or something else. Learn the best practices for the most common forms.

Chapters

Introduction to Web Forms

Think of all the actions you take on business websites in a given day. (No, really; we’ll give you a minute to think about it). We bet they include... Read more

Email Signup Forms

Think about the last time you gave your email address over to a company. What was your motivation? What was it in exchange for? Maybe you wanted a... Read more

Account Creation Forms

In the previous section, we gave you best practices for email signups—those low-commitment interactions that get prospects onto your email list and... Read more

Contact Us Forms and Pages

Here’s a fact worth chewing on for a moment: Contact forms have a conversion rate of around 1%—the lowest conversion rate of any type of web form.... Read more

How to Create Effective Online Scheduling Forms

Gone are the days when a prospect would pick up the phone to call you, and you’d open your paper planner to choose a time that worked for both... Read more

Web Form Checklists

In previous sections, we’ve offered you examples and explanations of best practices for your business’s web forms—its email signup form, its... Read more

3 Examples of Effective, User-Friendly Web Forms

Web forms are your business website’s information-gathering machines. Without them, you’d never be able to capture visitor data—no email... Read more