Writing Your Best Ecommerce Copy

Good ecommerce copywriting informs, persuades, and entertains visitors, while also making your products easy to find on search engines. Learn how to write copy that does both.

Chapters

Writing Killer Product Descriptions that Convince and Convert

A good product description does more than "describe" the product at hand. It sells your product by educating consumers on its benefits, its USP, the pain points it solves, and why it's the best possible solution for them. Make the most of this ecommerce element. Read more

Using Psychology on Product Pages to Increase Sales

The best product pages leverage psychology to influence prospect behavior and boost online sales—by invoking feelings of urgency, desire, excitement, trust, and/or the fear of missing out. Incorporate these strategies where it most counts. Read more

The Best Ecommerce Product Copy We’ve Seen

There's nothing like seeing great ecommerce copy elements come together at once. Take a look at four of our favorite online shops, and follow along as we point out the elements that make those pages so good. Read more

Introduction to Product Photography

It takes mere milliseconds for a prospect who's landed on your website to process your imagery and come to a conclusion about your brand. To say that images are powerful is an understatement. Learn the benefits of great product photography, along with the pros and cons of DIY and outsourcing. Read more

DIY Product Photography: Getting Your Equipment Together

It's absolutely possible to create stellar product images without breaking the bank on expensive equipment... but you'll need more than a camera for this undertaking. Here's a catalogue of items to gather for your "photographer's toolbox"—including a comparison of DSLR and smartphone cameras. Read more

How to Take Product Photographs that Score Conversions

Once you've got your equipment—and have given yourself time to practice with your camera—it's time to shoot. Learn how to plan and set up your shoot. Know what best practices to follow as you click the shutter. Understand the pros and cons of natural and artificial light. And consider the range of in-studio product images to capture. Read more

Editing Product Images for Your Ecommerce Site

Your goal is to create images that represent your product as accurately as possible... so by "editing," we mean "polishing." Background removal, color correction, and shadow manipulation are processes you should consider for your photography workflow. We also offer a list of tools, along with tips for finding a professional image editor. Read more

Best Practices for Optimizing Your Product Images

From a product photography perspective, "optimization" means ensuring your images load quickly and the keywords associated with them align with prospects' search queries. Both concern user experience and mean traffic for your website. Learn about file types, reducing file sizes, and coming up with keyword-rich file names and alt text. Read more

Examples of Great Ecommerce Product Photography

By now, you've got the knowledge and the tools to begin your product photography journey. It's time to see these best practices in action, and to get inspired by the stellar product photography that's already out there. Here, we look at four ecommerce businesses that are winning the product photography game. Read more

Introduction to Ecommerce

Chances are that you've purchased something (or hundreds of things!) online at some point in your life. But now it's time to think about ecommerce from a retailer's perspective. What is ecommerce; what does it entail; where does it happen; and why should you sell online? Read more