5 Strategies for Giving Remote Feedback

The best way to give feedback, especially constructive criticism, is face-to-face. However, in a remote team, that’s not always an option. A large part of... Read more

Best Practices for Website Navigation Menus

Your navigation menu is like a series of doors embedded above-the-fold of your website, which open—hopefully intuitively—to the information each visitor is looking for. While menus... Read more

How to Respond to Negative Feedback in Customer Reviews

As important as they are for your business, there can be a dark side to reviews. Any time you open the door for feedback, whether it... Read more

Creating Support Pages that Support Your Sales 

It’s a collection of pages with many names: “Support Center,” “Help Center,” “Contact Us,” “Customer Care,” “Customer Service”—even “Documentation.” And it outclasses your FAQ page insofar... Read more

5 Important Elements to Put Below the Fold on Your Company Homepage

Hopefully the space above the fold on your business’s homepage already features a strong benefit-oriented headline that tells visitors just enough about your offering—and in such powerful... Read more

3 Strategies to Increase the Response Rate on Requests for Business Reviews

With some combination of good business practices and luck, you’ll likely get plenty of unsolicited reviews about your business on platforms like Yelp. But you may... Read more