For marketers, social media means serious business. There's a huge well of potential customers out there...if only you can reach them, engage with them, and hopefully convert them to leads (and then customers). But managing your social media doesn't have to be overwhelming. Pair your social media tool of choice with the strategies included in this article, and you'll have a big head start. Read more

Social media marketing can get your business in front of new eyes and generate word of mouth buzz, leads, and sales—as long as you use the right approach. It's not enough to share good content. You need to be tracking your efforts and their results, so you can fine-tune your social media strategy over time. Find out how: Read more