Managing Your Social Media Accounts

For marketers, social media means serious business. There's a huge well of potential customers out there...if only you can reach them, engage with them, and hopefully convert them to leads (and then customers). But managing your social media doesn't have to be overwhelming. Pair your social media tool of choice with the strategies included in this article, and you'll have a big head start. Read more

Analytics and ROI: How to Track Your Social Media Progress

Social media marketing can get your business in front of new eyes and generate word of mouth buzz, leads, and sales—as long as you use the right approach. It's not enough to share good content. You need to be tracking your efforts and their results, so you can fine-tune your social media strategy over time. Find out how: Read more

3 Types of Systems Your Remote Business Needs

When you read the phrase “business systems,” you might be intimidated or unsure if your business is big enough to need systems. Or, you might... Read more

8 Marketing Automation Examples & Workflows

Learn what a marketing automation workflow looks like and how you can use them in your business to get and retain more customers, regardless of how big your business or marketing team is. Read more

Marketing Channels: Cross-Channel Marketing Strategies and Examples

What, exactly, is a marketing channel? How many should you be using? And which ones should you focus on? Learn all of this and more in our guide to using multiple channels as part of your marketing automation strategy. Read more

How to Audit Your Marketing Results

Learn how to audit your marketing data so that you can know your customers better, create more effective marketing, and move towards a data-based strategy. Read more

Email Marketing Automation: Five Examples & Workflows

When it comes to marketing automation, there’s no wrong place to start. All kinds of marketing automation can save your business time and money, as well... Read more

66 Questions to Help You Craft Realistic Customer & User Personas

At its heart, business is about people. Interacting with people, showing them why your product or service is the best, and using that product or... Read more