For marketers, social media means serious business. There's a huge well of potential customers out there...if only you can reach them, engage with them, and hopefully convert them to leads (and then customers). But managing your social media doesn't have to be overwhelming. Pair your social media tool of choice with the strategies included in this article, and you'll have a big head start. Read more
3 Types of Systems Your Remote Business Needs
When you read the phrase “business systems,” you might be intimidated or unsure if your business is big enough to need systems. Or, you might... Read more
8 Marketing Automation Examples & Workflows
Learn what a marketing automation workflow looks like and how you can use them in your business to get and retain more customers, regardless of how big your business or marketing team is. Read more
How to Audit Your Marketing Results
Learn how to audit your marketing data so that you can know your customers better, create more effective marketing, and move towards a data-based strategy. Read more
Email Marketing Automation: Five Examples & Workflows
When it comes to marketing automation, there’s no wrong place to start. All kinds of marketing automation can save your business time and money, as well... Read more
66 Questions to Help You Craft Realistic Customer & User Personas
At its heart, business is about people. Interacting with people, showing them why your product or service is the best, and using that product or... Read more