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Michelle Nickolaisen

Managing Your Social Media Accounts

This content was created through a collaboration with the folks over at Zoho Social. To dive into more advanced topics on social media marketing,... Read more

Analytics and ROI: How to Track Your Social Media Progress

This content was created through a collaboration with the folks over at Zoho Social. To dive into more advanced topics on social media marketing,... Read more

3 Types of Systems Your Remote Business Needs

When you read the phrase “business systems,” you might be intimidated or unsure if your business is big enough to need systems. Or, you might... Read more

8 Marketing Automation Examples & Workflows

Now that you understand what marketing automation is and what goes into building a plan for it, let’s talk about what it all looks like in... Read more

Marketing Channels: Cross-Channel Marketing Strategies and Examples

Cross-channel marketing goes hand-in-hand with marketing automation. As you may have guessed, it involves using more than one channel at a time, but... Read more

How to Audit Your Marketing Results

You’ve learned about marketing automation, you’ve created a marketing plan, and you’ve implemented it. What’s next? You need to know how to... Read more

Email Marketing Automation: Five Examples & Workflows

When it comes to marketing automation, there’s no wrong place to start. All kinds of marketing automation can save your business time and money, as... Read more

66 Questions to Help You Craft Realistic Customer & User Personas

At its heart, business is about people. Interacting with people, showing them why your product or service is the best, and using that product or... Read more
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